2023 Updated FTC Influencer Guidelines: What You Need to Know
Important news for brands and influencers alike: The Federal Trade Commission (FTC) has rolled out some significant updates to its […]
Episode 38: Effective Influencer Marketing Resources for Every Brand: A Deep Dive with Katie Stoller
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Episode 37: Navigating the Intersection of Technology, Culture, and Influence with Dr. Marcus Collins
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Designing Success: Brands’ Ultimate Guide to Collaborating with Home Decor Influencers
Home decor influencers have a unique ability to artfully share their design tips and DIY hacks. Their followers are typically
6 Food Nano-Influencers For Your Next Influencer Campaign
For many of us, striking food photography is the ultimate culinary inspiration. Nano influencers, particularly in the foodie realm, balance
Tapping into the Gen X Powerhouse: Essential Marketing Insights for Success
Often overshadowed by the attention given to Baby Boomers and Millennials, Generation X (Gen X) — born between 1965 and
How to Succeed at Marketing to Millennials
If you’re in marketing, you understand that there is no one-size-fits-all marketing strategy — especially when targeting different generations. As
How You Should Be Marketing to Gen Z
For years, marketing to millennials was the sole focus for many brands–and rightfully so. They were once the largest generation
Episode 36: Breaking Barriers: Navigating Career & Motherhood with Leslie Forde’s ‘Mom’s Hierarchy of Needs’
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Episode 35: Leadership Skills & Emotional Intelligence: Cheri Alexander’s Mentorship Magic
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Here’s How to Revamp Your Live Event Strategy
Our team has just returned from a wild trip to Bonnaroo in partnership with a brand client, and according to
Episode 34: Positive Psychology: How to Beat Stress & Experience More Joy with Dr. Michele M. Tugade
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