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Swayzine - Influencer Marketing InsightsI hope you’re all doing well, Swayzine fam! I just got back from a really wonderful weekend “up north” at a client event for United Dairy Industry of Michigan (UDIM). They sponsored the Leelanau Cheese Fest (immediately relevant to my personal interests, as a former cheesemonger), and our team brought three fantastic influencers to experience it and create content.

It was such a great reminder of how much work goes into producing amazing campaign assets. It was also a reminder of why I chose to be an influencer marketing executive, and give up my dreams of being a famous food blogger. I can’t believe how much work goes into creating this content! I loved talking to the creators about their processes and seeing them put together all the shots behind the scenes. It’s been a while since I’ve been in the thick of content creation like that, and it was both inspiring and insightful.

Watching the creators in action was honestly another reminder of why influencer marketing works so well. They have this innate ability to make an event come to life through their unique perspectives and creativity, with every post designed to engage and resonate with their specific audience.

I wanted to share some of the highlights with you all. Click below to see the full reel from each of our wonderful influencers, and get a glimpse of the festival through their eyes!

It was a terrific experience, and I’m so excited about the incredible work we continue to do. Want to know more about how we can help boost your next live event? Just drop us a line, or connect with me on LinkedIn.