As Featured In
The Five Secrets Behind Every Wildly Successful Influencer Campaign
August 23, 2018
For a consumer scrolling through their favorite blog or social media feed, a successful sponsored post doesn’t feel like an...
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10 Ways To Get An Influencer’s Attention
July 26, 2018
Word of mouth has always been a highly effective form of marketing. That's why influencer marketing has become such a...
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How Can Brands Leverage Technology To Better Connect With Customers?
July 14, 2018
Using technology to reach your customers is a make-or-break opportunity: it offers you the ability to better connect with some...
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Beyond Millennials: Influencer Marketing For Older Generations
July 11, 2018
There are over 270,000 Google results for the search term “marketing to millennials.” This demographic is set to officially become...
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From Aspirational To Off The Cuff: Instagram’s Evolving Aesthetics
June 14, 2018
When you hear the term “Instagram aesthetic,” a certain visual theme is likely to come to mind -- most likely...
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More Than Awareness: Influencer Marketing’s Role In The Sales Funnel
May 29, 2018
When you picture the sales funnel -- awareness taking up the widest part, narrowing through interest and decision, finally ending...
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5 tips for using influencers to alleviate a crisis
May 22, 2018
When working to preserve your reputation and respond honestly to a PR catastrophe, your social media connections can save the...
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Five Influencer Marketing Myths That Could Ruin Your Campaign
May 1, 2018
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands...
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#MeToo and #TimesUp Have Done Their Part. It’s Time for Higher-Ups to Do Theirs
April 9, 2018
I was 26 years old and living in Toledo, Ohio. I had just landed my first big job, running two...
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How Mom Bloggers Helped Create Influencer Marketing
March 19, 2018
It’s Women’s History Month, an annual recognition of the many women who have made contributions to history, culture and society,...
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Think Your Brand Is Too Boring Or Awkward For Influencer Marketing? Think Again!
March 12, 2018
As brands are increasingly turning to influencer-created content to highlight their products and services, it’s easy to see how certain...
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How to Stop Influencer Fraud Before It Starts
February 1, 2018
Opinion: Agencies have plenty of resources to apply against this growing issue
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Critical Strategies For Successful Influencer Marketing Campaigns
January 17, 2018
Great influencer marketing content can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between...
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12 Essential Tips To Increase Your Revenue As A New Advertising Agency
January 16, 2018
Advertising agencies generated a generous $48.3 billion in revenue in 2016, according to a report by AdAge, revenue that was...
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Why Eliminating Net Neutrality Is Bad for Women
January 15, 2018
The FCC’s recent vote to eliminate net neutrality stands to impact some of the country’s most enterprising innovators. It’s a...
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How To Pick The Right Agency For Your Business: 5 Things To Consider
January 11, 2018
Whether you don’t have the necessary resources or expertise, or you just need extra help to improve your organization’s sales...
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5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm
January 8, 2018
If you’ve been thinking of Pinterest as a social platform similar to Instagram or Facebook, it’s probably time to adjust...
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With FTC cracking down, how should brands approach influencer marketing?
January 1, 2018
Influencer marketing is having a moment. The tactic has become so popular — and, presumably, effective — even the Clinton...
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Sway Group Acquires iFabbo
August 1, 2016
Sway Group is widening its sphere of influence. The content marketing agency has acquired iFabbo, a network of beauty, fashion...
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INC. 5000 How This Entrepreneur Built a $4.3 Million Marketing Agency for Mommy Bloggers
January 4, 2016
For years, Danielle Wiley's business idea stared her in the face--until one day when she just had to act.
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PR PROfile: Danielle Wiley, Sway Group
November 11, 2015
What opportunities in the marketplace led you to start Sway Group? While at Edelman, I recognized a need for a...
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4 Traits Influencers Possess
October 1, 2015
In 1996, Bill Gates declared that “content is king.” It’s a statement that remains true today, even if the marketing...
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Sway Group connects big brands with army of 90,000 bloggers
February 20, 2015
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce...
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PROFILES/STRATEGIES A case for the middleman: Danielle Wiley built a business uniting big-time brands with big-name bloggers
January 27, 2015
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce...
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This Agency Quickly Delivered 18 Million Targeted Impressions for CVS Pharmacy
January 12, 2015
Sway Group finds social influencers who get results
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Former Edelman Executive Debuts Blogger Venture
March 21, 2013
Former Edelman digital SVP Danielle Wiley is behind a new joint venture called Massive Sway that connects brands and agencies...
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Now, Mommy Bloggers Have Their Own Talent Agency
June 20, 2011
Sway Group Taps Into Niche Market by Matching Writers With PR Firms to Book Branded Campaigns, Assist in Generating Revenue
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