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16 ways to create engaging advertising and attract new customers
February 19, 2024
In today’s tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating...
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As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus
January 24, 2024
Brands’ influencer marketing requests for proposals (RFPs) are zeroing in on measurement and attribution as well as how influencer agencies...
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19 B2B marketing trends to enhance your 2024 business prospects
January 24, 2024
With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead...
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15 Affordable Ways Brands Can Capitalize On The Super Bowl
January 24, 2024
But how can a brand without the deep pockets of a large, multinational corporation capitalize on the Super Bowl for...
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How To Harness AI For Influencer Marketing
January 3, 2024
Whether or not we’re collectively ready to embrace it, artificial intelligence is revolutionizing the way brands interact with their audiences....
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How To Improve Remote And Hybrid Collaboration For Agency Teams
December 27, 2023
Agencies, often early adopters of technology and tools that enable innovative new business practices, had already begun to embrace remote...
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20 ways to boost your brand’s credibility in the marketplace
December 13, 2023
Whether you’re building a small, medium, or large business, developing a credible company reputation that potential clients and customers can...
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‘DCOM’ nostalgia sweeps millennial pop culture
December 13, 2023
A nostalgic love for Disney Channel Original Movies has led to people rediscovering and celebrating their favorite stories and stars.
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6 Influencer Marketing Trends To Watch In 2024
December 6, 2023
As we inch closer to 2024, the influencer marketing landscape is brimming with potential for significant shifts and innovations. Influencer...
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5 Reasons To Partner With Influencers For Charity Campaigns
November 13, 2023
As you’ve likely noticed, influencers have become invaluable allies for brands. But they’re capable of doing more than just promoting...
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WTF is influencer allowlisting?
November 2, 2023
As the multi-billion dollar industry continues to grow and mature, advertisers have more tools in their tool belt whether that...
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Marketing Briefing: How marketers are using AI to help the vetting process for potential influencer partnerships
October 31, 2023
As influencer marketing grows in popularity, and marketers spend more time vetting potential influencer partnerships, some agencies and influencer marketing...
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18 Agency Pros Share Influencer Marketing Ideas For The Holiday Season
October 25, 2023
Influencer collaborations have become a cornerstone for brands wanting to build visibility and consumer engagement. As the holiday season looms,...
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16 Ways to Prepare for the Next Holiday Campaign
October 23, 2023
The holiday season can be extremely competitive when it comes to attracting the attention of hesitant consumers. This is an...
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15 Agency Pros Share Interesting Client Challenges And Lessons Learned
October 16, 2023
To determine if undertaking a big challenge a client presents is the right move, check out the interesting client requests...
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15 Agency Pros Share Tips For Leveraging Seasonal E-Commerce Products
October 13, 2023
15 Forbes Agency Council members share tips e-commerce sellers can use to capitalize on seasonal products and maximize sales. From understanding customer...
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Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships
October 3, 2023
Another ripple effect of influencer marketing continuing to mature: Marketers are spending more time vetting potential influencers and creators before...
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14 Ways Digital Marketers Can Show ROI And Protect Privacy
September 25, 2023
Danielle Wiley joins fellow leaders in exploring effective ways to demonstrate ROI for clients in a shifting digital marketing landscape.
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Benefits of Hiring Influencers for Quality Content Without a Full Campaign
September 20, 2023
While influencer campaigns will always have their place, CEO Danielle Wiley explains the benefits of leveraging influencers to craft tailored,...
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18 Executives Discuss Their Professional Drive and Determination
September 18, 2023
Sway Group CEO Danielle Wiley weighs in on what inspired her to seek and maintain her current position and with...
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18 Agency Leaders Share Best Practices For Peer-To-Peer Marketing
September 18, 2023
Forbes council member and CEO, Danielle Wiley joins fellow leaders in offering how to leverage this powerful method of reaching...
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How Agencies Are Measuring Impact for Brands Beyond the Classic Core Metrics
September 14, 2023
As more data and channels become available, CEO Danielle Wiley comments on the evolution toward developing more metrics beyond a...
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The Rise of Granfluencers
September 5, 2023
Sway Group founder, Danielle Wiley, chimes in on the recent wave of influencers over 50 who are embracing aging and...
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5 Expert Tips for Leveraging Retail Influencer Marketing
August 28, 2023
Charting the course of influencer partnerships can still seem daunting, Danielle Wiley shares her expert advice, offering a handful of...
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17 Smart Ways Agencies Set Client Expectations Around Campaign Success
August 25, 2023
Danielle Wiley, Founder and CEO, reveals the ways Sway Group bridges the potential gaps between a client’s desired results and...
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20 Agency Leaders Share Lessons They Learned From Unrelated Fields
August 25, 2023
CEO Danielle Wiley shares which surprising and unrelated field helped her learn the valuable lesson that knowing when to walk...
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Keith Smith: When Influencers Go Bad
August 18, 2023
In an interview on The Fuel Podcast, CEO Danielle Wiley advises on what to do when brand ambassadors and influencer...
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Amplify Trendjacking Efforts With Influencer Marketing
August 15, 2023
Sway Group Founder and CEO, Danielle Wiley explains ways to successfully sync influencer marketing campaigns with the latest trends and...
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Marketing Briefing: Why Concerns of Influencer Marketing Oversaturation Are Overblown
August 8, 2023
According to experts, oversaturation concerns are understandable but overblown, Danielle Wiley explains why Sway Group is not overly concerned.
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Marketing Briefing: Why Influencers are Worried About Crossing the Actor’s Strike Picket Line
July 25, 2023
Amid the Sag-Aftra strike, Sway Group CEO Danielle Wiley offers perspective for influencers navigating through the chatter and confusion.
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19 Unconventional Branded Social Media Accounts that Inspire Marketers
July 24, 2023
CEO Danielle Wiley reveals her favorite branded social account which offers inspiration to marketers, redefines the way brands engage with...
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14 Agency Pros Share the Risks that Digital Marketers Face in 2023
July 24, 2023
Forbes Council members share the biggest risks digital marketers face at this time, along with ways to prepare for them...
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19 Ways to Be More Confident in Your Role at Work
July 19, 2023
Danielle Wiley joins fellow panelists in sharing what lessons they’ve learned from overcoming patterns of previous self-doubt, and how they...
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Sway Group & Ergobaby to Co-Present at ANA Digital and Social Media Conference
July 18, 2023
Wiley and Soletti’s co-session will break down what brands need to know, tapping into culture and purpose, and advising on...
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CreatorIQ Develops Metrics Showing the Return on Influencer Marketing
July 13, 2023
Founder & CEO, Danielle Wiley, agrees that CreatorIQ's influencer metrics development in providing access to ROCs is an exciting transformation...
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15 Valuable Tips to Help Brands Turn Employees Into Company Advocates
July 11, 2023
CEO, Danielle Wiley, shares advice for companies to keep in mind as they work to turn employees into natural brand...
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The Case for Fee Transparency in Influencer Marketing
July 7, 2023
In this op-ed piece, Danielle Wiley suggests the importance of a collective shift in pricing model standards throughout the dynamic...
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How Commodity Brands Can Thrive With Social Media Influencers
July 5, 2023
Danielle Wiley dives into some of the reasons commodities should be capitalizing on the immense potential of influencer marketing.
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What Shein’s Misstep Means for the Influencer Marketing Industry
June 30, 2023
Sway Group Founder and CEO, Danielle Wiley, comments on the influencer marketing industry following the fast-fashion giant, Shein, controversy.
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16 Creative Ways to Leverage Unique Visuals in Campaigns and Online
June 21, 2023
Forbes Agency Council members share how businesses can harness innovative visual elements to create experiences that will captivate audiences and...
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20 Tactics Local Companies Can Use to Win Loyal Customers Upon Launch
June 20, 2023
CEO, Danielle Wiley, explains how partnering with local influencers can leverage exposure in the community and ensure success right out...
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Promoting Trust and Employee Engagement with Remote Teams: An Interview with Danielle Wiley, CEO, Sway Group
June 20, 2023
In this interview, Danielle provides her expert advice & firsthand experience in building trust and promoting employee engagement as the...
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Key Lessons 15 Agency Pros Will Carry Throughout Their Careers
June 12, 2023
Forbes Agency Council members share creative social commerce ideas brands can leverage to captivate their audience, enhance customer engagement, and...
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Nostalgia: A Secret Weapon for Influencer Marketing Success
June 6, 2023
Danielle Wiley discusses the power of nostalgia, sharing four ways it can outperform other content strategies in the world of...
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Bossing It: Digging Deep to Find Inner Resilience with Danielle Wiley
June 6, 2023
Sway Group founder and CEO shares on topics such as unexpected leadership, learning lessons from tough times, and enjoying the...
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13 Ways to Instill Your Brand’s Core Values Across All Channels
June 2, 2023
Members of Fast Company Executive Board provide guidance on how companies can ensure their core values are consistently being reflected...
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5 Simple Ways to Step Up Your Business’s TikTok Game
June 1, 2023
Founder and CEO, Danielle Wiley, joins fellow business experts in sharing first-hand tips for successful TikTok campaigns.
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Influencer Marketing in Turbulent Times: How to Thrive Amid Social and Political Challenges
June 1, 2023
Sway Group's CEO, Danielle Wiley shares five ways brands can collaborate effectively with influencers amid complex social and political environments.
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