Influencer MarketingWomen in Business Stop Marketing To Women With Ads Created By Men: 5 Ways To Do Better Women have long been the primary target of many marketers, not just because they make…Tracie NallJune 24, 2020
Women in Business Sway Group’s Women-Led Agency Honors International Women’s Day This Sunday, March 8th, is International Women’s Day: a global day celebrating the social, economic,…Sway GroupMarch 6, 2020
Women in Business On the Fence About Influencer Marketing? It’s Time To Take the Plunge “We’re interested in influencer marketing, but …” As VP of Sales here at Sway Group,…Tracie NallAugust 30, 2019
Digital AdvertisingInfluencer MarketingWomen in Business Why I Believe Traditional Advertising Can’t Measure Up to Influencer Marketing Before I became VP of Sales here at Sway Group, I spent many years in…Tracie NallJune 26, 2019
Influencer MarketingWomen in Business The History of Influencer Marketing and Mom Bloggers The history of influencer marketing isn't a topic often discussed. The truth is, this vibrant,…Tracie NallApril 10, 2018