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“The company we are today is so different from the company we started five years ago. Our team is bigger, our network of talent is dramatically expanded, and we are creating content on platforms that didn’t even exist back in 2011.”
– Danielle Wiley, CEO, Sway Group

Sway Group’s 5th Anniversary

Our History

In the last five years, Sway Group has evolved substantially, including the creation of our Massive Sway influencer network (through an acquisition of SITS Girls in 2014), which has since doubled in size.

Since 2011, we have grown from a three-person startup to a company of 36. We have achieved year-over-year growth, all without outside funding, earning recognition on Inc.’s list of the 10 Fastest Growing Women-Led Companies in San Francisco, as well as its 500 list of America’s Fastest-Growing Private Companies.Our Future

As Sway Group has expanded out of the start-up phase, we’ve continued to take a lead role in influencer marketing strategy, expanding our services to include social influence programs, live events, and full-service media buying.

“It’s such an exciting time to be part of the digital influencing space. Sway Group is on the cutting edge of creating innovative programs that result in incredible content and true storytelling. There is nothing better than seeing a campaign resonate with readers who share it across their social platforms.”
– Tiffany Romero, President of Influencer Management, Sway Group

Sway Group’s leadership, flexibility and expertise places the company at a unique place at its fifth year, and we are more committed than ever to our mission.

“[Despite all of the growth and changes] a few things have remained, and always will remain, the same. We still work with influencers to create amazingly high quality content, and we make sure that they get paid fairly for that work. We track metrics to tie back to our clients’ KPIs, and we put a huge emphasis on education and community. By staying true to our roots while adapting to fit the market’s changing needs, we know that we will continue to thrive for the next five years and beyond.”
– Danielle Wiley, CEO, Sway Group

Celebrate with Us

The work ahead continues, but for now, we want to take some time to celebrate this milestone, our amazing clients and partners, and our wonderful influencers.  

What good is a birthday if it’s not celebrated on social media?! Please us celebrate as we #Swayis5:

Instagram Giveaway:

Where: Instagram
When: June 20-23
How: Post a fun photo with our printable sign and include #SwayIs5
Prizes: 2 lucky winners will receive a $250 Amazon gift card!

You can download the #SwayIs5 printable sign here and a super fun party hat printable here. For more details, you can read the official rules here.

Twitter Party:

Where: #SwayIs5 on Twitter
When: Wednesday, June 22nd from 10-10:45am PST / 1-1:45pm EST
How: Tweet with us at the time above and include #SwayIs5 in all of your tweets
Prizes: We’re giving away one Fujifilm Instax Mini 8 Camera, one iPad Mini 4, one Apple TV!

For more details, you can read the official rules here.

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