Building Something Real: How Influencers Can Transform Loyalty Programs
A new Gale report featured in Marketing Dive offers some really helpful data about what’s working for Gen Z and […]
Sway Group
Sway Group is a social media network that offers effective influencer marketing campaigns. We connect brands and agencies with the largest network of bloggers for high impact programs.
Influencers in SMTs: Your PR Campaign Secret Weapon
First, a story. Back when I was an executive at Edelman, I would often get emails and phone calls from
How Entertainment Brands Can Leverage Creator Partnerships
When it comes to marketing for entertainment brands, creator partnerships have become increasingly popular–for a good reason. For entertainment brands,
Stay Ahead of the Curve: Gen Z Attraction Strategies Revealed
If you’ve been keeping up with our Art of Sway + ICYMI podcast you might have noticed a trend over
Beyond the Headlines: Insights into Influencer Brand Collaborations
Get ready for a soapbox rant, friends! I addressed this topic via my LinkedIn recently, but this AdAge article and
5 Reasons To Partner With Influencers For Charity Campaigns
As you’ve likely noticed, influencers have become invaluable allies for brands. But they’re capable of doing more than just promoting
Episode 29: Moms & Influence: The Power of Authentic Representation with Christina Soletti from Ergobaby
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How to Use Influencer Marketing to Grow Your Brand
Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity during the
How Accurate Were Our 2021 Influencer Marketing Predictions?
As you can see if you take a peek at our company values, we’re all about accountability here at Sway
Sway Group Wins Top Marketing Agency of 2022 Award
For our agency, the new year is starting out with a big reason to celebrate: Sway Group was recently selected
Sway Group Wins 3 MarCom Awards for Influencer Campaigns
We are very excited to announce that Sway Group was recently honored with three MarCom Awards for our influencer marketing
Sway Group’s Influencer Network: What We Do Differently
While there are a number of factors to consider, choosing the right influencer is crucial — and one of the