Sway Group

When it comes to marketing for entertainment brands, creator partnerships have become increasingly popular–for a good reason. For entertainment brands, […]

If you’ve been keeping up with our Art of Sway + ICYMI podcast you might have noticed a trend over

Get ready for a soapbox rant, friends! I addressed this topic via my LinkedIn recently, but this AdAge article and

As you’ve likely noticed, influencers have become invaluable allies for brands. But they’re capable of doing more than just promoting

Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity during the

As you can see if you take a peek at our company values, we’re all about accountability here at Sway

For our agency, the new year is starting out with a big reason to celebrate: Sway Group was recently selected

We are very excited to announce that Sway Group was recently honored with three MarCom Awards for our influencer marketing

While there are a number of factors to consider, choosing the right influencer is crucial — and one of the

According to Emarketer, U.S. Consumers spent a total of $586.92 billion on eCommerce in 2019, which was up 14% from

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