The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern marketing strategy, but for many brands, even the most successful influencer marketing campaigns aren’t as powerful — or cost effective — as they could be. Here’s the problem: most brands have multiple agencies with a seat at the table,…
Our nation is more diverse than ever before. With that said, it’s important brands take note and learn to craft campaigns that cater to this vast variety of audiences. So stop and reflect on how your brand is approaching families with your advertisements. Are your campaigns specific to their characteristics? Or do you apply a one-size-fits-all method? Luckily, we’re here to…
There are over 270,000 Google results for the search term “marketing to millennials.” This demographic is set to officially become the largest living adult generation in 2019, with population numbers soaring to 73 million. It’s no wonder so many brands are focused on cracking this diverse, evolving segment with over $200 billion in buying power. Beyond Millennials: Influencer Marketing For…
In an ideal world, your organization will never have to endure a PR calamity. You will never have a single recall, product shortage, service outage, miscommunication or upset customer. Of course, the less delightful reality is that most businesses will eventually be faced with some sort of PR stumbling block, whether it’s an unflattering social media review or a debacle…
There has never been a better time to incorporate influencer marketing into your company’s marketing strategy. Influencer marketing campaigns drive 16 times more engagement with a target audience than paid or owned media – that’s because 74% of consumers rely on social media to inform their purchase decisions. Influencer marketing has also generated twice the sales of paid advertising. At the core, influencer marketing consists of two…
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands that are new to the space – especially given the always abundant, yet sometimes conflicting information about what works and what doesn’t. As the CEO here at Sway, I’ve heard every assumption there is to be made. Read the five misperceptions I’d…
During Women’s History Month, an annual recognition of the many women who have made contributions to history, culture, and society, and I found myself thinking about the impact women have had in the marketing space, particularly in recent years with the rise of influencer marketing. We have mom bloggers to thank for spearheading this impact. This vibrant, growing industry was…
Whether you want to connect with moms of young children or moms with older kids heading off to college, the time to develop your back-to-school marketing plan is now. Every day, more people are turning to their online communities as trusted information sources, making influencer marketing a strong strategy to earn awareness and engagement for your brand. Create buzz around…
We might very well be biased, but, in our opinion, our influencers produce some pretty amazing content. From delicious dishes to bright and fun photos for a beauty influencer activation, they are constantly knocking it out of the park on all things sponsored content. We couldn’t think of a better way to celebrate great content than to give our readers a…
Don’t let influencer fraud devalue your campaign The New York Times article, The Follower Factory further exposed the serious issue of influencer fraud that lurks within the space on Twitter and other platforms, as well. The story outed Devumi, a company with a fake Manhattan address that appears to make its money by generating fake followers for social media celebrities and…
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