There has never been a better time to incorporate influencer marketing into your company’s marketing strategy. Influencer marketing campaigns drive 16 times more engagement with a target audience than paid or owned…
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands that are new to the space – especially given the always…
During Women’s History Month, an annual recognition of the many women who have made contributions to history, culture, and society, and I found myself thinking about the impact women have…
Whether you want to connect with moms of young children or moms with older kids heading off to college, the time to develop your back-to-school marketing plan is now. Every…
We might very well be biased, but, in our opinion, our influencers produce some pretty amazing content. From delicious dishes to bright and fun photos for a beauty influencer activation, they…
Don’t let influencer fraud devalue your campaign The New York Times article, The Follower Factory further exposed the serious issue of influencer fraud that lurks within the space on Twitter and…
Great influencer marketing content can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between a potential customer tuning out your message or embracing it…
As 2017 has come to an end, it’s a great time to review influencer marketing programs and make plans for the year ahead. As we consider what industry trends are…
For brands looking to take their influencer marketing to the next level, multi-flight programs are an extremely effective way to boost outreach and capture attention. These types of time-spanning programs…
Boosting your Black Friday marketing is possible with strategic influencer marketing. Influencer marketing campaigns timed with peak shopping days can be an effective strategy. While Black Friday still draws the…
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