For brands looking to take their influencer marketing to the next level, multi-flight programs are an extremely effective way to boost outreach and capture attention. These types of time-spanning programs not only strengthen an audience’s connection to a brand with repeat engagements, they allow brands to quickly calibrate and improve each campaign based on how audiences are reacting. 5 Strategic…
It’s the time of year that you need to be asking yourself the tough questions: Are you going to start to fold the clothes as soon as they get out of the dryer? Did you hit your goals both professionally and personally in 2018? And most importantly: Is your brand’s influencer marketing strategy ready for 2019? Now is the time…
While influencer marketing was once primarily a blog-based industry, there are now multiple platforms available, and many sponsored programs don’t include blog posts at all. Being that we are an influencer marketing agency, our CEO is often asked which platform she recommends most, and she has the same response every time: It depends on your goals. That may not be a…
Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve all seen the data that supports this powerful form of marketing and the studies that show how today’s consumers are much more influenced by their peers than traditional advertisements. In fact, according to Nielsen’s Global Trust in Advertising report, 82% of…
We are thrilled to announce that Sway Group was awarded a MarCom Platinum Award in the category of Influencer Content for our work with Stonyfield® in the first half of 2018. Stonyfield who runs small influencer campaigns in-house but engages Sway Group to execute programming at scale came to us with a big, broad challenge for the first half of…
Influencer Marketing Tactics Are Evolving Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 34 million answers to this question, all of which vary by author opinion. In my experience as a previous blogger and CEO of Sway Group, blogging is alive and well, but it sure does look different. Blogs have evolved and…
At Sway Group, we’ve been all about influencer and content marketing since our inception. As the industry grows, we are thrilled to see so many brands engaging influencers as part of their marketing strategy. Less exciting, however, is the way in which some influencer platform companies are positioning influencers as a commodity. Just go to your software of choice, enter…
Millennials are often the target audience of influencer campaigns – and it’s easy to understand why. They consume social media daily (63% of Millennials stay updated on brands through social networks), trust social influencers, and are the demographic that will have the most spending power of any generation by the end of 2018. But, let’s be clear – they’re not all the same (shocker -right?) The…
The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern marketing strategy, but for many brands, even the most successful influencer marketing campaigns aren’t as powerful — or cost effective — as they could be. Here’s the problem: most brands have multiple agencies with a seat at the table,…
Our nation is more diverse than ever before. With that said, it’s important brands take note and learn to craft campaigns that cater to this vast variety of audiences. So stop and reflect on how your brand is approaching families with your advertisements. Are your campaigns specific to their characteristics? Or do you apply a one-size-fits-all method? Luckily, we’re here to…
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