Influencer Marketing

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Influencer marketing strategy has recently shifted towards authentic content and genuine personalities. This shift has helped to show the value

Before anyone goes on a vacation, they do research to figure out where they should go, what sights they should

The gaming industry has seen a massive surge in popularity in recent years. In 2022, the US alone generated $60.4

In recent years, a major shift toward honest content and authentic personalities has made influencers – including nano and micro

As Sway Group’s Chief Revenue Officer, I’ve worked with countless brand ad campaigns over the years, but one of the

As we approach the end of yet another unique (and often unpredictable) year for consumers and businesses alike, it’s a

Instead of following the traditional path of degree, marriage, home, family, and maybe then saving for “non-essential” luxuries (like international

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In the early stages of influencer marketing, barter collaborations were a popular way to foster influencer-brand partnerships. As the industry

Strategic CPG marketing strategies are critical to ensuring the longevity and success of your CPG brand. As you look for

Influencer-brand partnerships have become a vital way to expose consumers to products and services. Influencers with large, dedicated audiences have