Fitness influencers, a subset of the influencer marketing landscape, are individuals who have built a…
Sway GroupJune 29, 2023
Before anyone goes on a vacation, they do research to figure out where they should…
Tracie NallMay 26, 2023
The gaming industry has seen a massive surge in popularity in recent years. In 2022,…
Tracie NallMay 24, 2023
In recent years, a major shift toward honest content and authentic personalities has made influencers…
Tracie NallApril 14, 2023
As Sway Group’s Chief Revenue Officer, I’ve worked with countless brand ad campaigns over the…
Sway GroupJanuary 16, 2023
As we approach the end of yet another unique (and often unpredictable) year for consumers…
Tracie NallJanuary 9, 2023
Instead of following the traditional path of degree, marriage, home, family, and maybe then saving…
Tracie NallDecember 21, 2022
Here’s How Shoppable Content Can Boost Your Influencer Marketing Shoppable Content in Influencer Marketing Posts:…
Tracie NallNovember 29, 2022
In the early stages of influencer marketing, barter collaborations were a popular way to foster…
Sway GroupNovember 21, 2022
