Facebook should feel ad boycott pain in wallet, not influencers
By Tracie Nall / July 9, 2020
The Facebook boycott needs to be focused on the financial pressure caused by halting ad dollars, not the potentially devastating...
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Influencers And Their Agencies Are The Unintended Victims Of The Facebook Boycott
By Tracie Nall / July 6, 2020
Brand cutbacks add salt to the wounds of influencers already reeling from COVID-19.
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‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting
By Tracie Nall / July 2, 2020
As the advertiser boycott of Facebook continues to gather steam, with over 530 marketers committing to move ad dollars from...
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A Pause for Influencer Marketing
By Tracie Nall / July 2, 2020
Paying Instagram is exactly the opposite of what most boycotters want to do right now.
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CreatorIQ Announces Certified Partner Network For Global Influencer Efforts
By Tracie Nall / June 26, 2020
CreatorIQ, the leading enterprise software for influencer marketing, announced the launch of its Certified Partner program, a select group of...
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Use It or Lose It: How to Spend Your Upended Marketing Budget the Right Way
By Tracie Nall / June 12, 2020
“You now have an opportunity to use your upended marketing budget in fresh ways, to step away from outdated approaches.”...
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Pebbles Campaign: 23 Influencers + 30 Videos = 6,900 Clicks
By Tracie Nall / June 11, 2020
Because expecting kids to interact with the back of a cereal box while eating breakfast is rather Stone Age, Pebbles...
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Brands and influencers are stopping their marketing campaigns to focus on messaging around the George Floyd protests
By Tracie Nall / June 4, 2020
Many brands are issuing statements condemning racism.
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Diversity In Influencer Marketing: Why Your Brand Needs To Get It Right
By Tracie Nall / May 28, 2020
It surely isn’t news to you that influencer marketing has been criticized for having a diversity problem. As blogger Stephanie...
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Women in Influencer Marketing: How To Lead a Company with Danielle Wiley of Sway Group
By Tracie Nall / May 28, 2020
Today we’re speaking with Danielle Wiley, Founder & CEO of Sway Group.
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12 Marketing-Based Techniques For Attracting New Talent
By Tracie Nall / May 28, 2020
But how can a company best apply marketing principles to attracting talent? Twelve contributors to Forbes Agency Council explore this...
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Why influencer agencies must be more than talent agents
By Tracie Nall / May 27, 2020
“Have your people call my people” is a well-worn phrase finding a voice among a new generation of famous faces:...
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How Will Experiential Marketing Evolve? 13 Experts Share Their Views
By Tracie Nall / May 15, 2020
One of the most innovative approaches to marketing in the last year has been the growth of experiential marketing. By...
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Is this the end of influencer marketing?
By Tracie Nall / April 30, 2020
We've all seen the myriad of articles around the "death of influencer marketing" these last few weeks, from VICE to...
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If Your Business Just Went Remote, Here’s What You Need to Do
By Tracie Nall / April 29, 2020
Companies and organizations have had to make a lot of changes in recent weeks — from operations to services to...
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