Video creators helped put YouTube on the map, but social properties want a slice of that success, too. New moves...

What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content...

In this week's Technically Speaking, Microsoft’s Mixer presents a challenge to Amazon’s Twitch—using a real-life ninja.

If you have happy customers and a good product, you might think that's enough to have an effective marketing campaign....

How should you feel about those little hearts on Instagram? Would you like Instagram better without them? Instagram is currently...

The early 2000s brought about the beginning of the "mommy blogging" trend, a time when online conversation between new mothers...

The stats don't lie - 95% of consumers favor credible content from industry influencers over material from brands, while 82%...

If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). Wikipedia defines UGC...

According to a recent study by Hubspot, when it comes to getting information from and about the companies they’re interested...

A study has shown that significantly more than half of consumers will patronize—or avoid—businesses that share their social and political...

Between Unilever’s call to action against influencer fraud, headline-grabbing PR disasters like the Fyre Festival and the recent college cheating...

“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing....

Once a bleeding-edge tactic, influencer marketing is now widely accepted as an extremely effective method for spreading brand awareness, building...

There’s no shortage of cautionary tales when it comes to influencer marketing; speculation and myths run rampant throughout the industry....

The business of influencer marketing is estimated to reach $10 billion by 2020, and more marketers than ever seem ready...