Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as...

Brandon Billinger runs a parenting blog, The Rookie Dad, in his spare time. He doesn’t have millions of followers —...

As recently as a few years ago, influencer marketing was still considered an edgy tactic for many brands. Fast-forward to...

It's no secret that online reviews are the go-to knowledge base for consumers. No one is more qualified to inform...

Danielle Wiley, CEO of Sway Group, joins this episode to talk about influencer marketing and how brands are using it...

Reddit has struck a deal with Snapchat to have its content shared and shown on the photo sharing app, Reddit...

Most commercial enterprises consider October the official start of the holiday season. Both Halloween and Christmas offer great opportunities for...

Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard...

In addition to finally getting to visit Brooklyn’s hot new Industry City complex, the Youth Marketing Summit was a chance...

There’s no other way to say it: If you’re doing influencer marketing in 2019, there’s a decent chance it sucks....

Influencer culture has normalized charging money for all kinds of intimacy.

Orchestra invites social-media stars to promote its new season in a bid to give classical music a larger cultural footprint...

Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching...

Video creators helped put YouTube on the map, but social properties want a slice of that success, too. New moves...

What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content...