Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t...

Corporate responsibility and brand values are playing a larger role in media buying, with 81% of surveyed brands and agency...

Sway Group, a leading influencer marketing and branded content agency, announces today that it was recognized by MarCom Awards for...

Creators are still in demand even as brands' marketing plans are in flux this holiday season

The breakup of Johnson & Johnson will test the power of celebrity as its consumer business turns to influencers—not care...

J&J breakup will test the power of celebrity as its consumer business turns to influencers -- not care providers --...

Former UEG and Edelman exec to focus on delivering value across expanding client roster

Ask any agency leader to tell you what you could learn from them about a challenge one of their clients...

Christmas ads are in heavy rotation already, so even if you find tinsel distracting, you have no choice but to...

Influencer marketing and branded content agency Sway Group has tapped Rebecca Camhi for the new post of director of client...

Just as copy and creative can make or break an advertising campaign, selecting the right people for an influencer marketing...

A recent New York Times article summed it up perfectly: “Yes, Marketing is Still Sexist.” There is an audible sigh...

There’s a big problem with influencer marketing — and it’s not what you think. There are countless breathlessly buzzy articles...

The Squid Games and Ted Lasso track suit costumes should be roaming your streets and parties this weekend, mixed in...

In June the National Collegiate Athletic Association voted to allow college athletes to earn money and otherwise benefit from their...