As brands are increasingly turning to influencer-created content to highlight their products and services, it’s easy to see how certain...

Opinion: Agencies have plenty of resources to apply against this growing issue

Great influencer marketing content can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between...

Advertising agencies generated a generous $48.3 billion in revenue in 2016, according to a report by AdAge, revenue that was...

The FCC’s recent vote to eliminate net neutrality stands to impact some of the country’s most enterprising innovators. It’s a...

Whether you don’t have the necessary resources or expertise, or you just need extra help to improve your organization’s sales...

If you’ve been thinking of Pinterest as a social platform similar to Instagram or Facebook, it’s probably time to adjust...

Influencer marketing is having a moment. The tactic has become so popular — and, presumably, effective — even the Clinton...

Sway Group is widening its sphere of influence. The content marketing agency has acquired iFabbo, a network of beauty, fashion...

For years, Danielle Wiley's business idea stared her in the face--until one day when she just had to act.

What opportunities in the marketplace led you to start Sway Group? While at Edelman, I recognized a need for a...

In 1996, Bill Gates declared that “content is king.” It’s a statement that remains true today, even if the marketing...

Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce...

Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce...

Sway Group finds social influencers who get results