Danielle Wiley, Founder & CEO of Sway Group has been selected as an honoree in Ragan & PR Daily's "Top...

When it comes to influencer marketing some brands — particularly those targeting Gen Z — are starting to consider using...

The women on this list inspire—they are fearless and indefatigable players in the game. These influential women are making a...

Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are...

Consumers tend to trust other buyers more than branded or sponsored content. Not only is content created by happy customers...

When it comes to influencer strategies, most brands have set their sights on millennial and Gen Z influencers. Alaska Airlines...

For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach both existing and new consumers...

Ace Hardware is adding a paid and organic influencer strategy to its marketing mix. The nearly 100-year-old hardware retailer is...

If your brand is looking to reach modern consumers of nearly any age (but particularly 25-34), chances are you've either...

“Great, a whole social media platform built around the hell of talking on the phone.” If you, like me, have...

Influencer marketing has been going through a period of explosive growth, with an entire industry of celebrity-level creators getting top...

Many brands have separate departments for content marketing and media planning, both of which help get their products and services...

When you think of Generation Z, what comes to mind? If you find yourself picturing a bunch of screen-addicted kids...

Being an effective influencer marketing exec sometimes means knowing when to give up control.

Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a...