Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the...

The rise of influencer marketing over the years has led to social media personalities becoming high-demand marketing partners for today's...

As working from home has become the norm, plenty of employees are no longer required to live where their company...

Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason...

It seems like every brand is on the hunt for influencers. And eager marketers are looking to strike more long-term...

For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer...

We are living in the age of Big Data. Getting a handle on the metrics that measure campaign success matters...

Marketing experts find that loyal nano-influencer followings mean high engagement.

Sway Group’s Founder & CEO Danielle Wiley will be a featured speaker at this week’s Detroit Digital Summit in a...

Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing...

Earlier this month, the Ad Age Small Agency Conference delved into some critically important subjects for the advertising community, in...

Paulina Porizkova remembers the precise moment she disappeared. It was six years ago, during a trip to Las Vegas with...

For marketers in many industries, work slows down during the summer months as business begins to lag, budgets are reassessed...

Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use the platform every day, and...

Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, reported results for the second quarter ended June 30,...