The Sway Blog
2023 Updated FTC Influencer Guidelines: What You Need to Know
Important news for brands and influencers alike: The Federal Trade Commission (FTC) has rolled out some significant updates to its […]
Episode 38: Effective Influencer Marketing Resources for Every Brand: A Deep Dive with Katie Stoller
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Why and How You Should Be Marketing to Gen Alpha
If you’ve been keeping an eye on the latest trends, you’ve probably heard the buzz about Generation Alpha. Although these […]
Episode 37: Navigating the Intersection of Technology, Culture, and Influence with Dr. Marcus Collins
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Designing Success: Brands’ Ultimate Guide to Collaborating with Home Decor Influencers
Home decor influencers have a unique ability to artfully share their design tips and DIY hacks. Their followers are typically […]
6 Food Nano-Influencers For Your Next Influencer Campaign
For many of us, striking food photography is the ultimate culinary inspiration. Nano influencers, particularly in the foodie realm, balance […]
Tapping into the Gen X Powerhouse: Essential Marketing Insights for Success
Often overshadowed by the attention given to Baby Boomers and Millennials, Generation X (Gen X) — born between 1965 and […]
4 Easy Steps to Creating Viral Marketing in the Pet Market
In the post-pandemic world, the pet market has experienced an unprecedented surge. As lockdowns and social distancing measures were enforced […]
How To Plan For Back-To-School Influencer Marketing Promotions
Want to know how to create buzz around your brand with a unique influencer marketing campaign that’s perfectly timed for […]
How to Succeed at Marketing to Millennials
If you’re in marketing, you understand that there is no one-size-fits-all marketing strategy — especially when targeting different generations. As […]
How You Should Be Marketing to Gen Z
For years, marketing to millennials was the sole focus for many brands–and rightfully so. They were once the largest generation […]
Leveraging Travel Influencers For Your Brand’s Sustainable Future
Travel is no longer just about the journey for many; it has morphed into a lifestyle, a philosophy, and an […]
How You Should Be Marketing to Baby Boomers
Although the marketing world has drastically changed over the last decade–with many companies opting to market to millennials and Gen-Z–it’s […]
Episode 36: Breaking Barriers: Navigating Career & Motherhood with Leslie Forde’s ‘Mom’s Hierarchy of Needs’
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Breaking Old Habits: Why Influencer Industry Needs an Hourly Billing Model
Twelve years ago, our fledgling agency opened its doors in a world that would soon be redefined by the digital […]