The Sway Blog
Optimize Your Influencer Budget with Massive Sway: More Content, Less $$$
We’re excited to share some big news at Sway Group! We’ve launched a new service called Massive Sway. This innovative […]
What Is Threads: The Next Big Thing?
In the ever-evolving world of social media, platforms are constantly fighting for users’ attention. So it should come as no […]
Episode 40: Crossroads and Corner Bookstores – Meagan Francis Goes Beyond ‘The Mom Hour’
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Episode 39: The Making Co Revolution: Championing Small Creators and Diverse Voices with Jen Joyce
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2023 Updated FTC Influencer Guidelines: What You Need to Know
Important news for brands and influencers alike: The Federal Trade Commission (FTC) has rolled out some significant updates to its […]
Episode 38: Effective Influencer Marketing Resources for Every Brand: A Deep Dive with Katie Stoller
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Why and How You Should Be Marketing to Gen Alpha
If you’ve been keeping an eye on the latest trends, you’ve probably heard the buzz about Generation Alpha. Although these […]
Episode 37: Navigating the Intersection of Technology, Culture, and Influence with Dr. Marcus Collins
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Designing Success: Brands’ Ultimate Guide to Collaborating with Home Decor Influencers
Home decor influencers have a unique ability to artfully share their design tips and DIY hacks. Their followers are typically […]
6 Food Nano-Influencers For Your Next Influencer Campaign
For many of us, striking food photography is the ultimate culinary inspiration. Nano influencers, particularly in the foodie realm, balance […]
Tapping into the Gen X Powerhouse: Essential Marketing Insights for Success
Often overshadowed by the attention given to Baby Boomers and Millennials, Generation X (Gen X) — born between 1965 and […]
4 Easy Steps to Creating Viral Marketing in the Pet Market
In the post-pandemic world, the pet market has experienced an unprecedented surge. As lockdowns and social distancing measures were enforced […]
How To Plan For Back-To-School Influencer Marketing Promotions
Want to know how to create buzz around your brand with a unique influencer marketing campaign that’s perfectly timed for […]
How to Succeed at Marketing to Millennials
If you’re in marketing, you understand that there is no one-size-fits-all marketing strategy — especially when targeting different generations. As […]
How You Should Be Marketing to Gen Z
For years, marketing to millennials was the sole focus for many brands–and rightfully so. They were once the largest generation […]