The Sway Blog

Celebrity overload and the power of influencer marketing.

Lessons in Celebrity Overload and the Power of Influencer Marketing!

February 15, 2024

This year’s Super Bowl spectacle was as grand as ever, with the eye-watering cost of advertising hitting a new peak […]

Laptop computer on a desk next to a cup of coffee and a notepad with a pen.

Our newsletter is getting a glow-up! Brace yourself for some mind-blowing awesomeness in 2024

January 11, 2024

As we step/freefall into 2024, I’m excited to share with some updates about this newsletter you’re looking at right now. […]

Episode 49: Caroline Dettman: Pioneering Gender Equality in Modern Marketing

November 27, 2023

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Episode 48: Field to Feed: Ali Cox on Amplifying Agri-Stories in the Digital Realm

November 13, 2023

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Jessy Grossman

Episode 47: Work-Life Balance and Fair Pay: Lessons from Jessy Grossman of WIIM

November 6, 2023

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Computer, tablet, and phone used by technology influencers.

8 Technology Influencers You Should Follow for the Latest Tech Insights

November 2, 2023

In the fast-paced world of technology, staying updated with the latest trends and gadgets has become more crucial than ever. […]

Episode 46: The Hidden Power of Personality: ‘Brand Whisperer’ Naomi Gora’s Explosive Approach to Brand Building

October 30, 2023

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Episode 45: Reebok’s Renaissance: Connor Altier on Brand Influence and Responsibility

October 23, 2023

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Episode 44: ‘Momfluenced’ Sara Petersen Unpacks Motherhood in the Influencer Age: Myths, Roles, and Realities

October 16, 2023

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Episode 43: Cooking Up Success: Navigating the Evolving World of Food Media with Sally from Ekus Group

October 9, 2023

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Mental Wellness in Influencer Cultures & Sports with Brandon Saho

Episode 42: Beyond the Game & ‘Gram: Brandon Saho Talks Mental Wellness in Influencer Cultures and Sports

October 2, 2023

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Modern Leadership and Communication | Grammarly's Erica Alioto

Episode 41: The Remote Revolution: Grammarly’s Erica Alioto on Modern Leadership and Communication

September 25, 2023

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Hand holding phone with bokeh dots of color across it.

Optimize Your Influencer Budget with Massive Sway: More Content, Less $$$

September 21, 2023

We’re excited to share some big news at Sway Group! We’ve launched a new service called Massive Sway. This innovative […]

Person holding a phone up with the Instagram Threads logo showing on the screen.

What Is Threads: The Next Big Thing?

September 19, 2023

In the ever-evolving world of social media, platforms are constantly fighting for users’ attention. So it should come as no […]

The Mom Hour's Meagan Francis shares power of adaptability

Episode 40: Crossroads and Corner Bookstores – Meagan Francis Goes Beyond ‘The Mom Hour’

September 18, 2023

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