The Sway Blog

Episode 44: ‘Momfluenced’ Sara Petersen Unpacks Motherhood in the Influencer Age: Myths, Roles, and Realities

October 16, 2023

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Episode 43: Cooking Up Success: Navigating the Evolving World of Food Media with Sally from Ekus Group

October 9, 2023

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Mental Wellness in Influencer Cultures & Sports with Brandon Saho

Episode 42: Beyond the Game & ‘Gram: Brandon Saho Talks Mental Wellness in Influencer Cultures and Sports

October 2, 2023

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Modern Leadership and Communication | Grammarly's Erica Alioto

Episode 41: The Remote Revolution: Grammarly’s Erica Alioto on Modern Leadership and Communication

September 25, 2023

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Hand holding phone with bokeh dots of color across it.

Optimize Your Influencer Budget with Massive Sway: More Content, Less $$$

September 21, 2023

We’re excited to share some big news at Sway Group! We’ve launched a new service called Massive Sway. This innovative […]

Person holding a phone up with the Instagram Threads logo showing on the screen.

What Is Threads: The Next Big Thing?

September 19, 2023

In the ever-evolving world of social media, platforms are constantly fighting for users’ attention. So it should come as no […]

The Mom Hour's Meagan Francis shares power of adaptability

Episode 40: Crossroads and Corner Bookstores – Meagan Francis Goes Beyond ‘The Mom Hour’

September 18, 2023

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Making Co's Jen Joyce | Backing Small Creators & Diverse Voices

Episode 39: The Making Co Revolution: Championing Small Creators and Diverse Voices with Jen Joyce

September 11, 2023

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Woman sitting at a desk working at a computer.

2023 Updated FTC Influencer Guidelines: What You Need to Know

September 11, 2023

Important news for brands and influencers alike: The Federal Trade Commission (FTC) has rolled out some significant updates to its […]

Influencer Marketing Resources for Every Brand with Katie Stoller

Episode 38: Effective Influencer Marketing Resources for Every Brand: A Deep Dive with Katie Stoller

September 4, 2023

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Girl from the Gen Alpha generation standing in front of a desk holding a tablet.

Why and How You Should Be Marketing to Gen Alpha

August 30, 2023

If you’ve been keeping an eye on the latest trends, you’ve probably heard the buzz about Generation Alpha. Although these […]

Dr. Marcus Collins | How to navigate and influence cultural currents

Episode 37: Navigating the Intersection of Technology, Culture, and Influence with Dr. Marcus Collins

August 28, 2023

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Home decor influencers can give you design inspiration like this living room with a dark green wall and leather couch.

Designing Success: Brands’ Ultimate Guide to Collaborating with Home Decor Influencers

August 21, 2023

Home decor influencers have a unique ability to artfully share their design tips and DIY hacks. Their followers are typically […]

Food nano influencer preparing food and setting a table.

6 Food Nano-Influencers For Your Next Influencer Campaign

August 18, 2023

For many of us, striking food photography is the ultimate culinary inspiration. Nano influencers, particularly in the foodie realm, balance […]

Woman sitting in a wheelchair wearing a yellow shirt and sitting at a desk and working on a laptop computer.

Tapping into the Gen X Powerhouse: Essential Marketing Insights for Success

August 15, 2023

Often overshadowed by the attention given to Baby Boomers and Millennials, Generation X (Gen X) — born between 1965 and […]

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