The Sway Blog

Engaging GenZ: Viral Politics, Social Media Rivalry, and Voter Encouragement

August 1, 2024

To resonate with GenZ, you need to meet them where they’re at. This means latching on to viral moments no […]

July 25, 2024

As we barrel toward the end of the year, I have been finding myself spending a lot of time thinking […]

July 18, 2024

Hey there, I know it feels weird to be thinking about the holiday season while it’s one MEELION degrees outside, […]

July 11, 2024

Hello, and happy July! I hope you had a great holiday last week, filled with good times with family and […]

June 27, 2024

If you’ve been keeping up with our Art of Sway + ICYMI podcast you might have noticed a trend over […]

June 13, 2024

I hope you’re all doing well, Swayzine fam! I just got back from a really wonderful weekend “up north” at […]

June 6, 2024

For this week’s newsletter, I thought it would be fun to cover a few high-profile brand moments in social media […]

May 28, 2024

Social media can help make or break the success of a business these days–restaurants are no exception. With a strong […]

May 23, 2024

I’ve got a bit of a different topic for us today. Have you ever been told that you wouldn’t make […]

May 16, 2024

Hello! We’ve been having lots of conversations lately with folks who are new to influencer marketing, and something that is […]

May 9, 2024

I’ve been keeping an eye on the news, just like you probably have — the buzz around a potential TikTok […]

May 2, 2024

I went to the ANA’s (Association of National Advertisers) one-day Influencer Marketing Conference in Chicago last week, and I can’t […]

April 25, 2024

First, the elephant in the room. As you all likely know, President Biden signed the TikTok ban bill yesterday. We […]

April 18, 2024

Spring has officially sprung, and here in Michigan I’m thrilled to see my garden coming back to life. My weeping […]