The Sway Blog
Tapping into the Gen X Powerhouse: Essential Marketing Insights for Success
Often overshadowed by the attention given to Baby Boomers and Millennials, Generation X (Gen X) — born between 1965 and […]
4 Easy Steps to Creating Viral Marketing in the Pet Market
In the post-pandemic world, the pet market has experienced an unprecedented surge. As lockdowns and social distancing measures were enforced […]
How To Plan For Back-To-School Influencer Marketing Promotions
Want to know how to create buzz around your brand with a unique influencer marketing campaign that’s perfectly timed for […]
How to Succeed at Marketing to Millennials
If you’re in marketing, you understand that there is no one-size-fits-all marketing strategy — especially when targeting different generations. As […]
How You Should Be Marketing to Gen Z
For years, marketing to millennials was the sole focus for many brands–and rightfully so. They were once the largest generation […]
Leveraging Travel Influencers For Your Brand’s Sustainable Future
Travel is no longer just about the journey for many; it has morphed into a lifestyle, a philosophy, and an […]
How You Should Be Marketing to Baby Boomers
Although the marketing world has drastically changed over the last decade–with many companies opting to market to millennials and Gen-Z–it’s […]
Episode 36: Breaking Barriers: Navigating Career & Motherhood with Leslie Forde’s ‘Mom’s Hierarchy of Needs’
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Breaking Old Habits: Why Influencer Industry Needs an Hourly Billing Model
Twelve years ago, our fledgling agency opened its doors in a world that would soon be redefined by the digital […]
Episode 35: Leadership Skills & Emotional Intelligence: Cheri Alexander’s Mentorship Magic
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Fit for Success: The Effective Brand Marketing Power of Fitness Influencers
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Here’s How to Revamp Your Live Event Strategy
Our team has just returned from a wild trip to Bonnaroo in partnership with a brand client, and according to […]
Episode 34: Positive Psychology: How to Beat Stress & Experience More Joy with Dr. Michele M. Tugade
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Episode 33: Shifting the Narrative: Selene Yeager & Improving the Menopause Conversation
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Episode 32: Wall Poster Memories: Deep-Diving into Nostalgia with The Pop Culture Preservation Society
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