The Sway Blog

Measuring Success: The Power of Tracking Metrics

July 25, 2024

As we barrel toward the end of the year, I have been finding myself spending a lot of time thinking […]

HO HO HOliday Predictions for 2024

July 18, 2024

Hey there, I know it feels weird to be thinking about the holiday season while it’s one MEELION degrees outside, […]

July 11 Swayzine🌞: Forbes Feature, LGBTQIA+ Creator Challenges🌈, and More

July 11, 2024

Hello, and happy July! I hope you had a great holiday last week, filled with good times with family and […]

Stay Ahead of the Curve: Gen Z Attraction Strategies Revealed

June 27, 2024

If you’ve been keeping up with our Art of Sway + ICYMI podcast you might have noticed a trend over […]

Cheeses take the wheel!

June 13, 2024

I hope you’re all doing well, Swayzine fam! I just got back from a really wonderful weekend “up north” at […]

Influencers vs. Brands: The Latest Social Media Showdowns

June 6, 2024

For this week’s newsletter, I thought it would be fun to cover a few high-profile brand moments in social media […]

The Ultimate Guide to Leveraging Influencer Marketing For Your Restaurant

May 28, 2024

Social media can help make or break the success of a business these days–restaurants are no exception. With a strong […]

Who Else Had to Prove People Wrong? Career Story Time!

May 23, 2024

I’ve got a bit of a different topic for us today. Have you ever been told that you wouldn’t make […]

3 Types of Influencer Content & How to Use Them

May 16, 2024

Hello! We’ve been having lots of conversations lately with folks who are new to influencer marketing, and something that is […]

Tiktok ban, shmiktok ban: embrace a ‘no worries’ POV

May 9, 2024

I’ve been keeping an eye on the news, just like you probably have — the buzz around a potential TikTok […]

My Conference Diary: Beer, Bread, and Branding

May 2, 2024

I went to the ANA’s (Association of National Advertisers) one-day Influencer Marketing Conference in Chicago last week, and I can’t […]

Stop Leaving Influencer Budget on the Table

April 25, 2024

First, the elephant in the room. As you all likely know, President Biden signed the TikTok ban bill yesterday. We […]

Spring Into Action: Fresh Updates

April 18, 2024

Spring has officially sprung, and here in Michigan I’m thrilled to see my garden coming back to life. My weeping […]

What is TikTok Shop? Everything You Need to Know

April 16, 2024

We’ve seen countless social media platforms try an in-app feature. The most notable was Instagram, which quickly became a complaint […]

Stay in the loop with episode 10 of The Art of Sway + ICYMI Podcast!

April 11, 2024

Happy post-eclipse day — I hope you, your ability to hear the word “totality” without adding a Valley Girl accent, […]

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