How To Pick A Social Platform For Your Next Influencer Marketing Campaign

social platform

While influencer marketing was once primarily a blog-based industry, there are now multiple platforms available, and many sponsored programs don’t include blog posts at all. Being that we are an influencer marketing agency, our CEO is often asked which platform she recommends most, and she has the same response every time: It depends on your goals. That may not be a…

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Three Ways to Ensure Successful Influencer Campaigns

Successful Influencer Campaigns

Influencers across every social media platform have taken on increased importance as consumers look towards the endorsements of others for what they try and buy. In fact, 88% of consumers trust online reviews as much as personal recommendations. Today’s influencers produce complex marketing campaigns via various forms of media, seamlessly weaving brand messaging into their own opinions and recommendations. No…

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Pinterest Marketing Strategy Tips Every Brand Should Know

Pinterest Marketing Strategy

If you’ve been thinking that Pinterest is not a top marketing priority for your brand, you might want to think again: over 250 million people use Pinterest every month and 93% of online consumers visiting Pinterest having a clear intent of purchasing products. And while some consumers may feel overwhelmed by branded content on other networks, 78% of Pinners welcome content from brands, with 66% going on…

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Why Does Influencer Marketing Work?

does influencer marketing work

Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve all seen the data that supports this powerful form of marketing and the studies that show how today’s consumers are much more influenced by their peers than traditional advertisements. In fact, according to Nielsen’s Global Trust in Advertising report, 82% of…

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