Instagram’s Ever-Changing and Evolving Aesthetics

instagram aesthetics

Instagram’s Ever-Changing and Evolving Aesthetics   When you hear the term “Instagram aesthetics,” a certain visual theme is likely to come to mind — most likely reminiscent of what you tend to see on your customized Instagram feed. Maybe you think of lots of white space and immaculate interior spaces, grungy high-contrast fashion shoots or a green, perfectly lit smoothie….

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5 Tips for Working with Influencers

working with influencers

We often hear from brands who are sold on the idea of influencer marketing but aren’t sure where to begin. How do you find the right people? Which social mixes are right for your campaign goals? Your influencer marketing strategy can only be successful if you tap into these essential components. Our tried and true tips for working with influencers…

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Millennial Influencers

Millennial Influencers

Millennials are often the target audience of influencer campaigns – and it’s easy to understand why. They consume social media daily (63% of Millennials stay updated on brands through social networks), trust social influencers, and are the demographic that will have the most spending power of any generation by the end of 2018.  But, let’s be clear – they’re not all the same (shocker -right?)  The…

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Marketing to the Modern Family

Our nation is more diverse than ever before. With that said, it’s important brands take note and learn to craft campaigns that cater to this vast variety of audiences. So stop and reflect on how your brand is approaching families with your advertisements. Are your campaigns specific to their characteristics? Or do you apply a one-size-fits-all method? Luckily, we’re here to…

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