If you were asked who the best social media creators to hire for an influencer marketing campaign might be, what sort of names come to mind? Do you think of a micro influencer? Chances are the first personalities you think of are the celebrity-level influencers with follower counts in the millions. After all, the bigger the influencer, the better the…
Marketing to parents has come a long way in the last 20 years. The number of platforms currently available for people to write and publish original content is too vast to list, but back in the early 2000’s, blogging-specific resources were a brand new concept. As publication technologies expanded to support audience interest, we began to see options for blogger…
If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). In a nutshell, UGC is any content related to a brand that’s voluntarily produced by its customers — for instance, GoPro’s amazing collection of visual content shared by loyal camera owners. UGC provides credible word-of-mouth recommendations that consumers respond to. In fact, 60%…
Regardless of whether you run your influencer marketing campaigns in-house or outsource the work, the key ingredient to every successful influencer marketing strategy is a strong foundation. In this article, you’ll learn our 8 step action plan for creating a winning influencer marketing strategy that ultimately is measurable and drives sales. 8 Steps to Executing a Winning Influencer Marketing Strategy…
If there is one thing we can all agree on, it’s that food photography has a tendency to inspire us in the kitchen — and make us hun-gry. Over the years, Sway Group has had the pleasure of working with all types of food influencers, from true foodies and entertaining gurus to home chefs and bakers. We’ve rounded up just…
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