Influencer MarketingSocial Media Marketing Marketing During Coronavirus: Revamping Budgets For Success The coronavirus outbreak has put most media production on pause, from sports to concerts to…Tracie NallJuly 21, 2020
Influencer MarketingSocial Media Marketing The Unintended Victims Of The Facebook Ad Boycott More than 500 major corporations have paused their advertising on Facebook and Instagram in the United…Tracie NallJuly 14, 2020
Influencer Marketing Positive, Brand-Affirming Influencer Marketing During Covid-19 For companies who are doing their best to stay afloat during the ongoing coronavirus outbreak,…Tracie NallJune 30, 2020
Influencer MarketingWomen in Business Stop Marketing To Women With Ads Created By Men: 5 Ways To Do Better Women have long been the primary target of many marketers, not just because they make…Tracie NallJune 24, 2020
Influencer Marketing Diversity In Influencer Marketing Does influencer marketing have a diversity problem? Some certainly think so: from pushback on highly-publicized…Tracie NallJune 12, 2020
Sway Group Black Lives Matter Our hearts have been heavy in the past week in response to the deaths of…Tracie NallJune 1, 2020
Sway Group Look for the Helpers: Companies Offering Aid During the Covid-19 Crisis As coronavirus news and updates continue to evolve at a rapid pace, we know that…Sway GroupMarch 17, 2020
Women in Business Sway Group’s Women-Led Agency Honors International Women’s Day This Sunday, March 8th, is International Women’s Day: a global day celebrating the social, economic,…Sway GroupMarch 6, 2020
Social Media Marketing 7 Types of Tweets to Increase Traffic to Your Website Twitter is here to stay. With over 340 million users liking, retweeting, and posting new…Tracie NallFebruary 6, 2020
Find InfluencersInfluencer Marketing Beyond Millennials: Influencer Marketing For Older Generations As of January 2020, there are over 48,800,000 Google results for the search term “marketing…Sway GroupJanuary 29, 2020
Influencer Marketing Sway Group Outperforms Industry Benchmarks in CreatorIQ-Backed Influencer Marketing Study Influencer marketing has been around long enough to have proven its worth, but compared to…Sway GroupJanuary 13, 2020
Influencer Marketing 5 Influencer Marketing Trends in 2020 In order to forecast the hottest influencer marketing trends in 2020, it’s important to take…Tracie NallDecember 18, 2019
Sway Group Sway Group Featured in 2020 Chief Marketer 200 Best Agency List We’re very excited to announce that Sway Group is part of the Chief Marketer 200…Sway GroupDecember 3, 2019
Influencer Marketing New FTC Guidelines Are Good News for Both Brands and Influencers It’s always important to stay current with the FTC’s legal requirements for influencer marketing disclosures,…Sway GroupNovember 7, 2019
Sway Group B2B Influencer Marketing Podcast with DemandGen Radio Podcast fans, have you checked out DemandGen Radio? Host David Lewis airs a great live…Sway GroupNovember 5, 2019
Sway Group Sway Group Wins Gold Marcom Award for Igloo RECOOL Campaign Not to toot our own horn, but — oh who are we kidding, we LOVE…Tracie NallOctober 29, 2019
Influencer Marketing What is Influencer Marketing? Getting Started for Success In today’s highly-connected digital world, consumers are largely tuning out traditional advertising in favor of…Sway GroupOctober 22, 2019
Influencer MarketingInfluencer Network Fashion Micro Influencers From The Sway Network Here at Sway, we don’t take any of the brilliant minds in our network for…Francesca BanducciOctober 8, 2019
Influencer Marketing Marketing to the Modern Family: 3 Tips for Getting it Right For today’s families, diversity is the new normal. The so-called nuclear family has evolved into…Sway GroupSeptember 24, 2019
Influencer Network 9 Amazing Travel Micro Influencers From The Sway Network We love travel micro influencers. Their unique ability to incorporate the culture and distinct features…Francesca BanducciSeptember 17, 2019
Influencer Marketing Why Google’s New ‘nofollow’ Change Is Good News For Brands Here’s a bit of news that brands and influencers may be interested in: Google just…Tracie NallSeptember 12, 2019
Women in Business On the Fence About Influencer Marketing? It’s Time To Take the Plunge “We’re interested in influencer marketing, but …” As VP of Sales here at Sway Group,…Tracie NallAugust 30, 2019
Influencer MarketingSocial Media Marketing If Instagram Hides Likes: 6 Predictions for What May Change You’ve probably seen a lot of recent coverage about Instagram being in the midst of…Tracie NallAugust 27, 2019
Influencer Marketing How to Measure Influencer Marketing ROI: Everything You Need to Know According to the Influencer Marketing 2020 report from Influencer Intelligence, 84% of marketers say they’re…Francesca BanducciAugust 23, 2019