Instagram’s Ever-Changing and Evolving Aesthetics When you hear the term “Instagram aesthetics,” a certain visual theme is likely to come to mind — most likely reminiscent of what you tend to see on your customized Instagram feed. Maybe you think of lots of white space and immaculate interior spaces, grungy high-contrast fashion shoots or a green, perfectly lit smoothie….
We often hear from brands who are sold on the idea of influencer marketing but aren’t sure where to begin. How do you find the right people? Which social mixes are right for your campaign goals? Your influencer marketing strategy can only be successful if you tap into these essential components. Our tried and true tips for working with influencers…
Millennials are often the target audience of influencer campaigns – and it’s easy to understand why. They consume social media daily (63% of Millennials stay updated on brands through social networks), trust social influencers, and are the demographic that will have the most spending power of any generation by the end of 2018. But, let’s be clear – they’re not all the same (shocker -right?) The…
The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern marketing strategy, but for many brands, even the most successful influencer marketing campaigns aren’t as powerful — or cost effective — as they could be. Here’s the problem: most brands have multiple agencies with a seat at the table,…
Our nation is more diverse than ever before. With that said, it’s important brands take note and learn to craft campaigns that cater to this vast variety of audiences. So stop and reflect on how your brand is approaching families with your advertisements. Are your campaigns specific to their characteristics? Or do you apply a one-size-fits-all method? Luckily, we’re here to…
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