The coronavirus outbreak has put most media production on pause, from sports to concerts to…
Tracie NallJuly 21, 2020
For companies who are doing their best to stay afloat during the ongoing coronavirus outbreak,…
Tracie NallJune 30, 2020
Women have long been the primary target of many marketers, not just because they make…
Tracie NallJune 24, 2020
Does influencer marketing have a diversity problem? Some certainly think so: from pushback on highly-publicized…
Tracie NallJune 12, 2020
As coronavirus news and updates continue to evolve at a rapid pace, we know that…
Sway GroupMarch 17, 2020
This Sunday, March 8th, is International Women’s Day: a global day celebrating the social, economic,…
Sway GroupMarch 6, 2020
Twitter is here to stay. With over 340 million users liking, retweeting, and posting new…
Tracie NallFebruary 6, 2020
As of January 2020, there are over 48,800,000 Google results for the search term “marketing…
Sway GroupJanuary 29, 2020
Influencer marketing has been around long enough to have proven its worth, but compared to…
Sway GroupJanuary 13, 2020
In order to forecast the hottest influencer marketing trends in 2020, it’s important to take…
Tracie NallDecember 18, 2019
We’re very excited to announce that Sway Group is part of the Chief Marketer 200…
Sway GroupDecember 3, 2019
It’s always important to stay current with the FTC’s legal requirements for influencer marketing disclosures,…
Sway GroupNovember 7, 2019
Podcast fans, have you checked out DemandGen Radio? Host David Lewis airs a great live…
Sway GroupNovember 5, 2019
In today’s highly-connected digital world, consumers are largely tuning out traditional advertising in favor of…
Sway GroupOctober 22, 2019
Here at Sway, we don’t take any of the brilliant minds in our network for…
Francesca BanducciOctober 8, 2019
For today’s families, diversity is the new normal. The so-called nuclear family has evolved into…
Sway GroupSeptember 24, 2019
We love travel micro influencers. Their unique ability to incorporate the culture and distinct features…
Francesca BanducciSeptember 17, 2019
Here’s a bit of news that brands and influencers may be interested in: Google just…
Tracie NallSeptember 12, 2019
“We’re interested in influencer marketing, but …” As VP of Sales here at Sway Group,…
Tracie NallAugust 30, 2019
You’ve probably seen a lot of recent coverage about Instagram being in the midst of…
Tracie NallAugust 27, 2019
According to the Influencer Marketing 2020 report from Influencer Intelligence, 84% of marketers say they’re…
Francesca BanducciAugust 23, 2019