When it comes to influencer marketing, Instagram is a top-performing social media platform for brands. Thanks to over one billion monthly active users and countless opportunities for engagement, Instagram influencers are a great way for marketers to connect with audiences. Instagram influencers can be key to a great social media marketing campaign. The right influencers have the ability to increase…
What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? Unlike B2C content marketing, a B2B strategy supports organizational goals by targeting buyers. Ultimately, it’s all about driving leads and sales among busy industry professionals and business owners — which means that it’s more important than ever to be targeted, relevant, and engaging. At its…
“We’re interested in influencer marketing, but …” As VP of Sales here at Sway Group, I’m familiar with many of the reasons some brands experience hesitation when it comes to influencer marketing. Sometimes it’s a matter of limited resources or uncertainty about how to get started. Other times there’s a reluctance to break away from traditional advertising efforts. Before I…
You’ve probably seen a lot of recent coverage about Instagram being in the midst of testing a like-free environment. There are, of course, plenty of doomsday articles out there trumpeting THE END OF INFLUENCER MARKETING because without those teeny hearts, how will we all go on functioning? (One of my favorite headlines: Instagram Is Removing Likes and Influencers Are Freaking…
According to the Influencer Marketing 2020 report from Influencer Intelligence, 84% of marketers say they’re challenged by proving influencer marketing’s ROI. This isn’t surprising: it’s a common misunderstanding that you can’t measure influencer marketing ROI. The truth is, many influencer marketing campaigns simply don’t include the kind of in-depth reporting that determines ROI. Combine that with the fact that many…
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