Walking the Walk with Brand Values and Influencer Marketing

brand values

Consumers — especially millennials and Gen Z — are increasingly weighing brand values into their purchasing decisions. In a recent study conducted by Wakefield Research, these so-called “corpsumers” represent one in three Americans, and they’re interested in more than product features, attributes, and price. They care about the brands they’re buying from, and what values these brands represent.   These…

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Bacon, Babies, Buns & Bleps – We Love What We Do

It’s pretty clear that we’re passionate about influencer and content marketing. Our favorite internal email of the week is the one highlighting influencer posts that have knocked it out of the park for our clients. So, in celebration of Valentine’s Day, we’re sharing some of the recent influencer content that makes us fall in love with influencer marketing over and…

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