The Sway Blog
Influencer Marketing Tips for Working with Content Creators
We often hear from businesses who are sold on the idea of influencer marketing but aren’t quite sure where to […]
Get More From Your Influencer Marketing: The Secret For Extending Campaign ROI
High-performing influencer content can and should be extended beyond the original influencer marketing campaign. You can leverage content and even […]
Influencer Marketing for Every Generation, From Gen Z to Boomers
When you think of which social media audiences are most receptive to influencer marketing, what demographic comes to mind? Most […]
TikTok Influencer Marketing: 5 Expert Tips for Success
“We need to figure out TikTok influencer marketing.” More and more brands seem to be coming to this conclusion lately, […]
Spaceback Social Display Ads and Influencer Marketing
In this post, we’ll help you get familiar with how social display ads work, and how new and uniquely effective […]
Working With Nano Influencers
Working with Nano influencers offers a surprising amount of value for today’s brands. These influencers are generally defined as content […]
The Complete Guide to Paid Social Media
According to Emarketer, U.S. Consumers spent a total of $586.92 billion on eCommerce in 2019, which was up 14% from […]
What is Digital Marketing?
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Instagram Influencer Marketing 101
Your company may consider creating an Instagram influencer marketing campaign for multiple reasons, such as its broad market reach and […]
How to Find Micro Influencers
Micro influencers are a more budget-friendly category of influencers who should definitely be on your radar. Find out why you […]
Your Guide to Twitter Influencer Marketing
Twitter is a popular social media outlet that attracts a substantial crowd. In fact, Twitter has over 330 million monthly […]
Influencer Marketing for Gen Z
Until recently, the generation getting the most buzz when it comes to influencer marketing was Millennials, but change is definitely […]
Facebook Influencer Marketing: Everything You Need to Know
While Facebook might not be the first social media platform you think about when considering influencer marketing, Facebook is a […]
Influencer Marketing Trends in 2021: Our Predictions
Curious about what the top influencer marketing trends in 2021 will be in? While 2020 was anything if ordinary, the […]
Influencer Marketing Agencies vs Influencer Marketing Platforms: What’s the Difference?
If you’re new to this industry, it can be hard to discern the differences between influencer marketing agencies and influencer […]