The Sway Blog

Marcom award

Sway Group Wins 3 MarCom Awards for Influencer Campaigns

December 13, 2021

We are very excited to announce that Sway Group was recently honored with three MarCom Awards for our influencer marketing […]

data integrity influencer marketing

Data Integrity in Influencer Marketing: Can You Count on Your Campaign Metrics?

December 3, 2021

In all the ongoing buzz around influencer marketing, few stop to question whether the data they’re getting from their influencer […]

influencer marketing costs

How Much Does an Influencer Campaign Cost?

November 17, 2021

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Holiday Marketing with TikTok Influencers

Holiday Marketing with TikTok Influencers

November 8, 2021

Holiday marketing with TikTok influencers just makes sense. In fact, we can definitely expect TikTok to be one of the […]

include influencers in your black friday social media campaigns

How To Boost Black Friday Marketing with Influencers

October 27, 2021

Boosting your Black Friday marketing is possible with some strategic influencer marketing. Influencer marketing campaigns timed with peak shopping days […]

micro influencers and instagram

Micro Influencers on Instagram: A ‘Sweet Spot’ Combo for Success

October 15, 2021

Micro influencers have been getting more media attention in recent months, and for good reason. In our opinion, micro influencers […]

Sway Group's influencer network

Sway Group’s Influencer Network: What We Do Differently

September 10, 2021

While there are a number of factors to consider, choosing the right influencer is crucial — and one of the […]

Choosing the Right Influencer For Your Brand: 5 Key Factors for Success

August 18, 2021

Choosing the right influencer for an influencer marketing campaign can seem like a daunting task these days. With millions of […]

working with influencers

Influencer Marketing Tips for Working with Content Creators

August 12, 2021

We often hear from businesses who are sold on the idea of influencer marketing but aren’t quite sure where to […]

Get more from your influencer marketing

Get More From Your Influencer Marketing: The Secret For Extending Campaign ROI

August 3, 2021

High-performing influencer content can and should be extended beyond the original influencer marketing campaign. You can leverage content and even […]

Influencer Marketing for Every Generation, From Gen Z to Boomers

July 12, 2021

When you think of which social media audiences are most receptive to influencer marketing, what demographic comes to mind? Most […]

TIkTok - 5 expert tips

TikTok Influencer Marketing: 5 Expert Tips for Success

June 16, 2021

“We need to figure out TikTok influencer marketing.” More and more brands seem to be coming to this conclusion lately, […]

Spaceback Social Display Ads and Influencer Marketing

June 10, 2021

In this post, we’ll help you get familiar with how social display ads work, and how new and uniquely effective […]

hot to find nano influencers

Working With Nano Influencers

May 19, 2021

Working with Nano influencers offers a surprising amount of value for today’s brands. These influencers are generally defined as content […]

paid social media advertising via Sway Group

The Complete Guide to Paid Social Media

April 15, 2021

According to Emarketer, U.S. Consumers spent a total of $586.92 billion on eCommerce in 2019, which was up 14% from […]

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