The Sway Blog
Spaceback Social Display Ads and Influencer Marketing
In this post, we’ll help you get familiar with how social display ads work, and how new and uniquely effective […]
Working With Nano Influencers
Working with Nano influencers offers a surprising amount of value for today’s brands. These influencers are generally defined as content […]
The Complete Guide to Paid Social Media
According to Emarketer, U.S. Consumers spent a total of $586.92 billion on eCommerce in 2019, which was up 14% from […]
What is Digital Marketing?
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Instagram Influencer Marketing 101
Your company may consider creating an Instagram influencer marketing campaign for multiple reasons, such as its broad market reach and […]
How to Find Micro Influencers
Micro influencers are a more budget-friendly category of influencers who should definitely be on your radar. Find out why you […]
Your Guide to Twitter Influencer Marketing
Twitter is a popular social media outlet that attracts a substantial crowd. In fact, Twitter has over 330 million monthly […]
Influencer Marketing for Gen Z
Until recently, the generation getting the most buzz when it comes to influencer marketing was Millennials, but change is definitely […]
Facebook Influencer Marketing: Everything You Need to Know
While Facebook might not be the first social media platform you think about when considering influencer marketing, Facebook is a […]
Influencer Marketing Trends in 2021: Our Predictions
Curious about what the top influencer marketing trends in 2021 will be in? While 2020 was anything if ordinary, the […]
Influencer Marketing Agencies vs Influencer Marketing Platforms: What’s the Difference?
If you’re new to this industry, it can be hard to discern the differences between influencer marketing agencies and influencer […]
The Definitive Guide to Finding Influencers for Influencer Marketing Campaigns
Influencer marketing, in a nutshell, is about partnering with content creators to produce and share relevant brand content with highly […]
5 Ways Paid Media Amplifies Influencer Marketing
One of the many benefits of using influencer marketing is that when done correctly, it feels like a natural extension […]
Everything You Need To Know About Instagram Reels
Video has been dominating the internet, and short-form video has gained traction with consumers and brands. Videos that are created […]
The Ultimate Guide To Instagram Guides
First there was Instagram Reels, then Instagram Shop, then a rearrangement of your home feed, and now there are Instagram […]