In June of 2018, Unilever called for a crackdown on “poor practices such as fake…
Tracie NallMarch 6, 2019
Influencer marketing is a force to be reckoned with, and the industry is showing no…
Tracie NallNovember 14, 2018
Is blogging dead? According to Google’s search results (as of this writing, anyway), there are…
Tracie NallOctober 25, 2018
At Sway Group, we’ve been all about influencer and content marketing since our inception. As…
Tracie NallOctober 18, 2018
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like…
Tracie NallMay 29, 2018
The history of influencer marketing isn't a topic often discussed. The truth is, this vibrant,…
Tracie NallApril 10, 2018
As 2017 has come to an end, it’s a great time to review influencer marketing…
Tracie NallJanuary 9, 2018
When evaluating campaign results, the pressure to prove ROI typically leads marketers to focus on…
Tracie NallOctober 16, 2017
