How To Leverage Branded Social Media Collaborations For Co-Marketing As social media platforms continue to rapidly evolve, several have introduced innovative collaboration tools that…Rebecca GannAugust 5, 2024
Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market With President Biden dropping out and quickly backing Vice President Kamala Harris for the nomination…Tracie NallJuly 23, 2024
20 Mistakes Brands Make When They Go Viral For Negative Reasons When negative stories go viral on social media, brands that fail to thoughtfully react risk…Rebecca GannJuly 18, 2024
Influence Global Podcast Episode Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social…Rebecca GannJuly 10, 2024
Beyond Likes: 5 Ways To Know Your Influencer Campaign Is Effective Over recent years, influencer marketing has become an increasingly common strategy for brands looking to…Rebecca GannJuly 9, 2024
Queer creators struggle as brands pass up Pride deals At the end of May, Kate Austin, a creator who makes LGBTQIA+ lifestyle content for…Rebecca GannJune 27, 2024
CHANEL UNDER SCRUTINY FOR BETHENNY FRANKEL VIRAL SOCIAL POSTS—WHAT BRANDS CAN LEARN After “Real Housewife” and Skinnygirl Cocktails Founder Bethenny Frankel made headlines for being turned away…Rebecca GannMay 29, 2024
17 Expert Insights Into The Rise Of AI Influencers Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the…Rebecca GannMay 29, 2024
Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings When a food influencer creates something new, it’s likely that the influencer will use more…Rebecca GannMay 21, 2024
15 Agency Leaders On The Important Business Functions They Outsource Most marketing and advertising agencies depend on team members with specialized skills in specific practice…Rebecca GannMay 20, 2024