Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market
With President Biden dropping out and quickly backing Vice President Kamala Harris for the nomination ahead of the Democratic National […]
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20 Mistakes Brands Make When They Go Viral For Negative Reasons
When negative stories go viral on social media, brands that fail to thoughtfully react risk losing trust, reputation and sales.
Influence Global Podcast Episode
Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding
Beyond Likes: 5 Ways To Know Your Influencer Campaign Is Effective
Over recent years, influencer marketing has become an increasingly common strategy for brands looking to expand their reach and engagement.
Queer creators struggle as brands pass up Pride deals
At the end of May, Kate Austin, a creator who makes LGBTQIA+ lifestyle content for more than 273,000 followers, was
CHANEL UNDER SCRUTINY FOR BETHENNY FRANKEL VIRAL SOCIAL POSTS—WHAT BRANDS CAN LEARN
After “Real Housewife” and Skinnygirl Cocktails Founder Bethenny Frankel made headlines for being turned away from a Chanel store in
17 Expert Insights Into The Rise Of AI Influencers
Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the face of their brand—think Tony
Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings
When a food influencer creates something new, it’s likely that the influencer will use more than one brand. Case in
15 Agency Leaders On The Important Business Functions They Outsource
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large
Marketers focus on competitive analysis to grow their influencer marketing strategies
As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to
Agency Leaders Reveal The Traits That Make Their Workplaces Attractive
Agencies can showcase specific attributes of their workplace’s internal operations to create a professional identity that will resonate with the
Why Your TikTok App Will Probably Be Taken Away
The premise of TikTok has always been deceptively simple. What if you boiled the internet down to just the viral