How To Make The Most Of A QR Code In A Multichannel Marketing Strategy
First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by […]
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How Independent Agency Sway Group Champions Humanity and Diversity in Influencer Marketing
We chatted with Sway Group CEO & Founder Danielle Wiley about the importance of diverse voices in influencer marketing, how
Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned “dark periods” where they’ll pause influencer
Holiday Season 2024: Influencer Marketing Tips And Advice
As the 2024 holiday season approaches, brands are preparing for one of the busiest—and most profitable—times of the year. Influencer
What Is Influencer Marketing & Is it Safe for Healthcare?
Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand
Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears
We’re a week out from the 2024 presidential election and one thing is clear: The power of creators and their
How 15 Agencies Are Preparing Now For Successful Holiday Campaigns
As top agency professionals know, last-minute holiday promotion strategies often lead to rushed execution, higher advertising costs, difficulty coordinating across
How To Keep B2B Outreach From Being Spammy
B2B buyers tend to tune out the noise of pesky marketing efforts, preferring more respectful and tailored approaches from vendors
Adaptability, Talent, and Trust: How 30 Agency Leaders Stay Ahead of the Curve
Running a successful agency in today’s dynamic business landscape requires more than just industry expertise—it demands adaptability, innovation, and a
Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame
The creator economy is booming with brands chasing viral trends to monetize cultural moments online. In response, creators behind those
15 Exciting Trends That Are Impacting B2B Digital Marketing In 2024
Cutting-edge technologies and innovative strategies are redefining how businesses connect and engage with each other. The B2B marketing space, in
The Future of Influencer Marketing: Evolving Strategies and the Role of Content Creators
The role of influencers has evolved dramatically over the past few years. Once viewed primarily as media buy opportunities for