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Inside Doritos’ ‘creator-led’ marketing strategy
Doritos revived its “Crash the Super Bowl” contest to mark its 25th year advertising during the Big Game. The move
16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes
What the rise of the niche and nano-creator means for influencer marketing
The so-called TikTok-ification of social media, in which the platform’s short-form, viral, and algorithm-driven content, has fueled the exponential growth
6 Influencer Marketing Predictions For 2025
Looking ahead to 2025, influencer marketing is going through some interesting shifts. Some trends that worked in the past are
Big Ideas to Get Excited About In 2025
I reached out to some of the best creators, social strategists and industry leaders to get a pulse on what’s
Danielle Wiley, CEO of Sway Group talks Agency Leadership: Finding Mentors, Building Teams, and Staying Independent in a Consolidated Market
Step into the world of influencer marketing with Danielle Wiley, a pioneering force who transformed her passion for digital content
How To Make The Most Of A QR Code In A Multichannel Marketing Strategy
First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by
How Independent Agency Sway Group Champions Humanity and Diversity in Influencer Marketing
We chatted with Sway Group CEO & Founder Danielle Wiley about the importance of diverse voices in influencer marketing, how
Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned “dark periods” where they’ll pause influencer