Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B…Rebecca GannMarch 26, 2024
Transforming business culture with strengths-based strategies The way we run businesses and organize our teams is going through a massive shake-up,…Rebecca GannMarch 25, 2024
How To Enhance Timeless PR Tactics With Modern Technology Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations…Rebecca GannMarch 19, 2024
13 ways small businesses can work smarter to build brand loyalty It may seem like an uphill battle when you are just starting out in business,…Rebecca GannMarch 14, 2024
Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple…Rebecca GannMarch 12, 2024
How To Refresh 17 Tried-And-True Marketing Strategies For Gen-Z Successful marketing strategies of the past are continually being reimagined and tailored to resonate with…Rebecca GannMarch 11, 2024
TikTok is going longform — marketers aren’t TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund…Rebecca GannMarch 7, 2024
18 Of The Best Ways For Agencies To Create A Functional Knowledge Bank As the saying goes, you don’t know what you don’t know. In a marketing, advertising…Rebecca GannFebruary 26, 2024
How Marketers Can Build Strong Relationships With Sales Teams Marketing and sales teams often face challenges in collaborating because they operate with distinct objectives…Rebecca GannFebruary 20, 2024
Choosing The Right Influencer Agency: 5 Key Questions To Ask The rise of influencer marketing has been nothing short of a revolution. Influencers are now…Rebecca GannFebruary 20, 2024