Holiday Season 2024: Influencer Marketing Tips And Advice
As the 2024 holiday season approaches, brands are preparing for one of the busiest—and most profitable—times of the year. Influencer […]
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What Is Influencer Marketing & Is it Safe for Healthcare?
Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand
Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears
We’re a week out from the 2024 presidential election and one thing is clear: The power of creators and their
How 15 Agencies Are Preparing Now For Successful Holiday Campaigns
As top agency professionals know, last-minute holiday promotion strategies often lead to rushed execution, higher advertising costs, difficulty coordinating across
How To Keep B2B Outreach From Being Spammy
B2B buyers tend to tune out the noise of pesky marketing efforts, preferring more respectful and tailored approaches from vendors
Adaptability, Talent, and Trust: How 30 Agency Leaders Stay Ahead of the Curve
Running a successful agency in today’s dynamic business landscape requires more than just industry expertise—it demands adaptability, innovation, and a
Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame
The creator economy is booming with brands chasing viral trends to monetize cultural moments online. In response, creators behind those
15 Exciting Trends That Are Impacting B2B Digital Marketing In 2024
Cutting-edge technologies and innovative strategies are redefining how businesses connect and engage with each other. The B2B marketing space, in
The Future of Influencer Marketing: Evolving Strategies and the Role of Content Creators
The role of influencers has evolved dramatically over the past few years. Once viewed primarily as media buy opportunities for
The Evolution of Influencer Marketing: From PR to Revenue Driver
Learn how influencer strategies can move beyond awareness and reach, driving real results for your business. Danielle shares her insights
17 Ways To Overcome ‘Digital Marketing Fatigue’ Among B2B Consumers
Online consumers across the board have grown increasingly savvy to traditional digital marketing strategies, a heightened awareness that has led
How To Leverage Branded Social Media Collaborations For Co-Marketing
As social media platforms continue to rapidly evolve, several have introduced innovative collaboration tools that are transforming how brands interact