Queer creators struggle as brands pass up Pride deals At the end of May, Kate Austin, a creator who makes LGBTQIA+ lifestyle content for…Rebecca GannJune 27, 2024
CHANEL UNDER SCRUTINY FOR BETHENNY FRANKEL VIRAL SOCIAL POSTS—WHAT BRANDS CAN LEARN After “Real Housewife” and Skinnygirl Cocktails Founder Bethenny Frankel made headlines for being turned away…Rebecca GannMay 29, 2024
17 Expert Insights Into The Rise Of AI Influencers Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the…Rebecca GannMay 29, 2024
Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings When a food influencer creates something new, it’s likely that the influencer will use more…Rebecca GannMay 21, 2024
15 Agency Leaders On The Important Business Functions They Outsource Most marketing and advertising agencies depend on team members with specialized skills in specific practice…Rebecca GannMay 20, 2024
Marketers focus on competitive analysis to grow their influencer marketing strategies As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s…Rebecca GannMay 14, 2024
Agency Leaders Reveal The Traits That Make Their Workplaces Attractive Agencies can showcase specific attributes of their workplace’s internal operations to create a professional identity…Rebecca GannMay 7, 2024
Why Your TikTok App Will Probably Be Taken Away The premise of TikTok has always been deceptively simple. What if you boiled the internet…Rebecca GannMay 2, 2024
5 Big Influencer Marketing Myths Busted: Navigating Risk In 2024 Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility…Rebecca GannApril 25, 2024
15 Emerging Social Media Trends To Leverage In Influencer Marketing For marketers in charge of influencer marketing, staying on top of the latest developments in…Rebecca GannApril 22, 2024