To Kill All The Likes Or Long Live The Likes? How should you feel about those little hearts on Instagram? Would you like Instagram better…Tracie NallAugust 6, 2019
Beyond The Mommy Blog: Five Niche Parenting Markets And How To Reach Them The early 2000s brought about the beginning of the "mommy blogging" trend, a time when…Tracie NallJuly 30, 2019
#SMTLive Recap: Discussing the Risks of Influencer Marketing The stats don't lie - 95% of consumers favor credible content from industry influencers over…Tracie NallJuly 18, 2019
How To Drive User-Generated Content Through Influencer Marketing If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated…Tracie NallJuly 3, 2019
Agency Pros Offer 15 Tips To Help Businesses Create Engaging Videos According to a recent study by Hubspot, when it comes to getting information from and…Tracie NallJune 25, 2019
11 Ways For Businesses To Appropriately Promote Their Social And Political Values A study has shown that significantly more than half of consumers will patronize—or avoid—businesses that…Tracie NallJune 24, 2019
Disregard Speculation—Influencer Marketing Is Still a Necessity in Strategies Between Unilever’s call to action against influencer fraud, headline-grabbing PR disasters like the Fyre Festival…Tracie NallJune 4, 2019
Five Big Content Marketing Mistakes And How To Avoid Them “Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing,…Tracie NallMay 29, 2019
This Often-Overlooked Influencer Strategy Is Critical For Success Once a bleeding-edge tactic, influencer marketing is now widely accepted as an extremely effective method…Tracie NallApril 22, 2019
Five Influencer Marketing Missteps To Avoid In 2019 There’s no shortage of cautionary tales when it comes to influencer marketing; speculation and myths…Tracie NallMarch 27, 2019