5 Big Influencer Marketing Myths Busted: Navigating Risk In 2024
Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target […]
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15 Emerging Social Media Trends To Leverage In Influencer Marketing
For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing
Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns
Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.
18 Signs It’s Time To Find An Agency Partner, Not More In-House Talent
It’s not uncommon for businesses of all sizes to utilize the services of outside agencies thanks to the flexibility, industry
Matching Influencer Tiers With Your Brand Goals: A Guide For TikTok And Instagram
In 2024, the stakes in influencer marketing have never been higher. Success now demands more than just teaming up with
Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer
Transforming business culture with strengths-based strategies
The way we run businesses and organize our teams is going through a massive shake-up, pushing old rules and routines
How To Enhance Timeless PR Tactics With Modern Technology
Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test
13 ways small businesses can work smarter to build brand loyalty
It may seem like an uphill battle when you are just starting out in business, underfunded and/or understaffed. But the
Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators
An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in
How To Refresh 17 Tried-And-True Marketing Strategies For Gen-Z
Successful marketing strategies of the past are continually being reimagined and tailored to resonate with new generations. As Gen-Z emerges
TikTok is going longform — marketers aren’t
TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund — which pays creators for