One of the hallmarks of working in an agency is that no two clients want the same thing. Even so, a few campaigns that professionals have worked on are unusual and distinct. Sometimes the client wants something unique and potentially strange to the agency. One might look at this as just another quirk of the profession, but the true masters see these unusual requests as an ability to learn.
Social media algorithms make it so that the longer a post stays without interaction, the less likely it is to make it to prominence. The key then is making sure all posts are highly engaging in order to be noticed and shared.
Employees who are engaged in their workplace tend to be more productive because they’re happier. Despite this, many organizations — agencies included — don’t always see employee happiness as a significant factor in their success. However, by making the organization a more exciting place to work, employees are encouraged to show up and engage with their surroundings.
The winners of the 2019 Databird Female Executive of the Year Awards have been announced today!
A business that remembers its local roots has a particular identity that can become part of its brand engineering. Even companies that market further afield can look back to their place of origin and use it to help their marketing. The “local touch” can be a unique take on what the business offers. Far more consumers identify with businesses that are (or seem) local than those that are generic in their branding.
Strategically crafted communications work is the centerpiece of a successful campaign. It is essential that messaging is delivered in a way that drives home the point, engages audiences and results in business success. This year’s winners for Ragan’s PR Daily Awards did just that.
The customer is always right … right? In my job as CEO of an influencer and content marketing agency, I want to wow our clients at every turn. I want every client to walk away feeling like we went the extra mile to please them, and that we provided them with our very best skills and service
RXBar is using influencers like they would an agency. The company is handing over the marketing of its new limited edition flavors to social stars, letting them create the content to promote the flavors and posting it on their channels.
The 2020 presidential election may not only be the meme election but the influencer election.
Women have long been the primary target of many marketers, not just because they make up roughly half of the entire world’s population, but because of their sheer buying power: Reports vary, but it’s believed women drive 70-80% of all consumer purchasing decisions.
So now Casper is wary of influencers. Yes, the brand that nearly invented the term “disrupter” when it shook up the sleepy mattress industry with its flashy and ubiquitous DTC marketing, now seems to have second thoughts — at least that’s what recent media reports took from the $1 billion company’s recent pre-IPO filings.
This awards season, more events have been closed to press altogether, and stars have been scarce with red carpet sound bites.