Many brands have separate departments for content marketing and media planning, both of which help…
Tracie NallFebruary 24, 2021
Being an effective influencer marketing exec sometimes means knowing when to give up control.
Tracie NallFebruary 8, 2021
Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to…
Tracie NallFebruary 4, 2021
While professional production value goes a long way toward making a video popular (and possibly…
Tracie NallJanuary 29, 2021
Influencer marketing has proven to be a powerful tool throughout the pandemic. However, the engagement…
Tracie NallJanuary 15, 2021
If there's one thing we can probably agree on about 2020 and its impact on…
Tracie NallJanuary 7, 2021
Finally, an agency list that shines the spotlight on the rest of the marketing mix.…
Tracie NallDecember 21, 2020
Influencer marketing has long matured from an edgy Wild West tactic to an integral part…
Tracie NallDecember 17, 2020
Going from 25 clients at startup to 30,000 influencers, over the experienced course of 9…
Tracie NallDecember 11, 2020
