Influencer Marketing’s Surprising Rise Of The ‘Everyperson’ Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to…Tracie NallFebruary 4, 2021
12 Unique Ways To Engage Target Audiences With Video While professional production value goes a long way toward making a video popular (and possibly…Tracie NallJanuary 29, 2021
Likes, Shares, Comments: Don’t Be Misled By Past Engagement Rates Influencer marketing has proven to be a powerful tool throughout the pandemic. However, the engagement…Tracie NallJanuary 15, 2021
Six Influencer Marketing Trends To Watch In 2021 If there's one thing we can probably agree on about 2020 and its impact on…Tracie NallJanuary 7, 2021
Chief Marketer Top 200 Marketing Agencies Finally, an agency list that shines the spotlight on the rest of the marketing mix.…Tracie NallDecember 21, 2020
Choosing The Right Influencer (And One Major Misstep To Avoid) Influencer marketing has long matured from an edgy Wild West tactic to an integral part…Tracie NallDecember 17, 2020
The Reset Podcast Episode 144: Social Media Marketing with Danielle Wiley Going from 25 clients at startup to 30,000 influencers, over the experienced course of 9…Tracie NallDecember 11, 2020
Why mega-famous creators don’t define influencer marketing Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in…Tracie NallDecember 11, 2020
Dad 2.0 Episode 60: Danielle Wiley Can Curse In Senegalese Join us to discuss how she built a two-page resume in two years, became an…Tracie NallDecember 8, 2020
‘Everyone is grasping for nostalgia and happiness’: Why marketers are ringing in the holiday season with more influencers This year, marketers are turning more and more to influencers to spread holiday cheer.Tracie NallDecember 2, 2020