Companies and organizations have had to make a lot of changes in recent weeks — from operations to services to figuring out what kind of brand messaging strikes the right tone during a pandemic. Many businesses are also faced with the brand-new challenge of adjusting to remote work. As we all do our best to stay home and #FlattenTheCurve, how can businesses best help their employees stay connected and productive?
It goes without saying that we’re all worried right now. We have concerns about our health, our loved ones, our communities, and our livelihoods. But what happens after the dust settles from this initial COVID-19 hit? How will bloggers, vloggers, livestreamers, podcasters and social media influencers fare?
Brands and organizations need to prioritize responsible outreach during these uncertain times, and one of the best ways of doing so is with influencer marketing. Influencer marketing during Covid-19 is not only a fast and effective way of reaching target audiences, many consumers believe brands can help with navigating this crisis.
Artificial intelligence, if properly implemented, allows a business to automate a large volume of repetitive tasks. For an agency, this can be a godsend, as it removes a lot of the drudgery involved in the industry. Instead of spending hours working on administrative reports, creatives within an enterprise can dedicate that time to exploring their ideas.
Creativity in ad agencies seems to have always happened In The Room—when a creative team or an account team all get together to brainstorm. The value of an agency comes from the collision of ideas that happen when people intersect with each other, day after day.
As much as some of us may wish to opt out of political talk on social media, the upcoming election is making the topic virtually unavoidable — and some in the running are hoping to sway hearts and minds with a relatively new political tactic: influencer marketing.
A lawsuit against Led Zeppelin opens up the door to less lawsuits for creative ideas building off of existing material. Coronavirus has cancelled everything. What’s next for live events? And will influencers, influence the next election. We speak with Danielle Wiley of The Sway Group to find out.
One of the hallmarks of working in an agency is that no two clients want the same thing. Even so, a few campaigns that professionals have worked on are unusual and distinct. Sometimes the client wants something unique and potentially strange to the agency. One might look at this as just another quirk of the profession, but the true masters see these unusual requests as an ability to learn.
Social media algorithms make it so that the longer a post stays without interaction, the less likely it is to make it to prominence. The key then is making sure all posts are highly engaging in order to be noticed and shared.
Employees who are engaged in their workplace tend to be more productive because they’re happier. Despite this, many organizations — agencies included — don’t always see employee happiness as a significant factor in their success. However, by making the organization a more exciting place to work, employees are encouraged to show up and engage with their surroundings.
The winners of the 2019 Databird Female Executive of the Year Awards have been announced today!
A business that remembers its local roots has a particular identity that can become part of its brand engineering. Even companies that market further afield can look back to their place of origin and use it to help their marketing. The “local touch” can be a unique take on what the business offers. Far more consumers identify with businesses that are (or seem) local than those that are generic in their branding.