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Casper Is Worried About Influencer Marketing; Here’s Why You Shouldn’t Be

So now Casper is wary of influencers. Yes, the brand that nearly invented the term “disrupter” when it shook up the sleepy mattress industry with its flashy and ubiquitous DTC marketing, now seems to have second thoughts — at least that’s what recent media reports took from the $1 billion company’s recent pre-IPO filings.

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