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13 Techniques To Make Your Business Feel More ‘Local’

A business that remembers its local roots has a particular identity that can become part of its brand engineering. Even companies that market further afield can look back to their place of origin and use it to help their marketing. The “local touch” can be a unique take on what the business offers. Far more consumers identify with businesses that are (or seem) local than those that are generic in their branding.

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