‘Put everything in the hands of the influencers’: Inside RXBar’s new influencer strategy
RXBar is using influencers like they would an agency. The company is handing over the marketing of its new limited edition flavors to social stars, letting them create the content to promote the flavors and posting it on their channels.
Previous PostFive Times Your Influencer Agency Should Push Back
Next Post‘The buzz from Bloomberg has other people looking’: Why 2020 is going to be the influencer election