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Get More From Influencer Campaigns: The Secret For Extending ROI

Influencer marketing’s popularity and demand show no signs of slowing down; in fact, it’s been predicted that brands will spend up to $15 billion on influencer marketing by 2022. Influencer marketing keeps on outperforming traditional marketing, primarily because influencers understand their audience’s interests and can bring brand messaging to life in a way that’s relevant, authentic, interesting and (ideally) doesn’t feel like a commercial.

CEO Danielle Wiley Honored “Top Women in Communications” Honors

Danielle Wiley, Founder & CEO of Sway Group has been selected as an honoree in Ragan & PR Daily’s “Top Women in Communications Awards,” Class of 2021 in the Trailblazer category. She joins an elite list of women who are advancing the communications industry, inspiring their coworkers and peers and mentoring future generations of communications leaders.

‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing

When it comes to influencer marketing some brands — particularly those targeting Gen Z — are starting to consider using TikTok creators over Instagram influencers in their campaigns. The chance for seemingly anyone or anything to go viral, as well as the increased usage of the growing social platform, is alluring for marketers — leading some of them to earmark more influencer dollars to TikTok.

Danielle Wiley, Founder and CEO of Sway Group

Top Women in Communication – Trailblazer Award

The women on this list inspire—they are fearless and indefatigable players in the game. These influential women are making a significant impact in their day-to-day job and career, advancing the profession while accelerating growth for their organization.

AMP SPOTLIGHT: How The ‘She-cession’ Has Transformed Advertising

Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are at the center of this economic crisis, or as it’s been termed, the “she-cession.” In 2020, according to the National Women’s Law Center, the unemployment rate for mothers more than doubled from the previous year, rising from 3.5% in 2019 to 7.5% in 2020. For women of color, these increases were even more stark.

Three Social Commerce Strategies CPG Food Brands Need Now

For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach both existing and new consumers through digital channels, there’s a not-so-secret weapon for success: influencer marketing.

Four Best-Practice Strategies For Influencer Content On Instagram

If your brand is looking to reach modern consumers of nearly any age (but particularly 25-34), chances are you’ve either considered sponsoring an Instagram influencer or you’re already doing so. With more than 1 billion people using Instagram each month, and 81% of those people using the platform to research products and services, Instagram is definitely a top-performing social platform for targeted influencer marketing.

Why I Was Wrong About Clubhouse … And You Are, Too

“Great, a whole social media platform built around the hell of talking on the phone.” If you, like me, have come to vastly prefer texting over calling, that may have been your initial reaction to hearing about Clubhouse, the buzzy new audio-chat social networking app.

What You Need To Know About Working With Nano Influencers

Influencer marketing has been going through a period of explosive growth, with an entire industry of celebrity-level creators getting top dollar to share brand sponsorships with their millions-strong followers. However, savvy marketers have begun setting their sights on the influencers who aren’t nearly as popular as their big-name peers, which has driven fresh interest in smaller-scale outreach.

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