Choosing The Right Influencer (And One Major Misstep To Avoid) Influencer marketing has long matured from an edgy Wild West tactic to an integral part…Tracie NallDecember 17, 2020
The Reset Podcast Episode 144: Social Media Marketing with Danielle Wiley Going from 25 clients at startup to 30,000 influencers, over the experienced course of 9…Tracie NallDecember 11, 2020
Why mega-famous creators don’t define influencer marketing Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in…Tracie NallDecember 11, 2020
Dad 2.0 Episode 60: Danielle Wiley Can Curse In Senegalese Join us to discuss how she built a two-page resume in two years, became an…Tracie NallDecember 8, 2020
‘Everyone is grasping for nostalgia and happiness’: Why marketers are ringing in the holiday season with more influencers This year, marketers are turning more and more to influencers to spread holiday cheer.Tracie NallDecember 2, 2020
Influencer Top 50 – 2020 The #Influencer50 is an annual initiative that recognises the wealth of talent within the ever-growing…Tracie NallNovember 12, 2020
10 Unique Client Challenges And How Their Agencies Approached Them Occasionally, an agency will take on a project that seems simple at first but quickly…Tracie NallNovember 10, 2020
How To Avoid 10 Big Advertising Mistakes That Repel Consumers We’ve all heard the maxim, “There’s no such thing as bad publicity.” Anyone who has…Tracie NallOctober 30, 2020
11 Smart Ways To Adapt Marketing Campaigns This Holiday Season Seasonal marketing campaigns may look a little different this year. Marketers might find that they…Tracie NallOctober 27, 2020
How To Use Influencer Marketing To Reach Moms During The Pandemic In a devastating pandemic that is affecting nearly every citizen and business, some are struggling…Tracie NallOctober 19, 2020