Having Sway – Danielle Wiley on Influencer Marketing In 2020, Danielle Wiley was included in the revered “Top 50” list by Talking Influence.…Tracie NallJune 17, 2021
12 Ways To Determine An Influencer’s Trustworthiness And Brand Fit Choosing the right influencer for your business to partner with can lead to excellent results,…Tracie NallJune 17, 2021
In Her Own Words: Danielle Wiley believes In-person-only work mandates are anti-mom As our communities reopen, women reflect on what the pandemic has meant to their families,…Tracie NallJune 17, 2021
Get More From Influencer Campaigns: The Secret For Extending ROI Influencer marketing’s popularity and demand show no signs of slowing down; in fact, it's been…Tracie NallMay 25, 2021
CEO Danielle Wiley Honored “Top Women in Communications” Honors Danielle Wiley, Founder & CEO of Sway Group has been selected as an honoree in…Tracie NallMay 25, 2021
‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing When it comes to influencer marketing some brands — particularly those targeting Gen Z —…Tracie NallMay 20, 2021
Top Women in Communication – Trailblazer Award The women on this list inspire—they are fearless and indefatigable players in the game. These…Tracie NallMay 20, 2021
AMP SPOTLIGHT: How The ‘She-cession’ Has Transformed Advertising Since the onset of the pandemic, the U.S. has witnessed an exodus of women from…Tracie NallMay 19, 2021
Eight Ways To Inspire Customers To Create User-Generated Content Consumers tend to trust other buyers more than branded or sponsored content. Not only is…Tracie NallMay 11, 2021
‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers When it comes to influencer strategies, most brands have set their sights on millennial and…Tracie NallMay 6, 2021