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For marketers in many industries, work slows down during the summer months as business begins to lag, budgets are reassessed and employees take time off. While some teams will move dormant internal projects off the back burner, engage in professional development or find other ways to leverage the downtime, others take advantage of the inevitable summertime slump by getting ready for fall campaigns.

Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use the platform every day, and the average daily user will spend a few hours on it. Its enormous popularity isn’t the only reason Facebook is an advertising powerhouse, though.

One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail sales in 2021 are predicted to increase 2.7% to $1.093 trillion, with e-commerce accounting for a record 18.9% of all holiday retail sales.

One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the content shared align with what the brand stands for and what it is trying to achieve. So, before they can leverage the power of an influencer, brands must conduct effective outreach and partner with the right one.

Most successful companies today, big or small, know that a strong social media presence is a must-have in order to grow a business. Having the right person serving in the role of the social media manager is critically important to amplifying marketing efforts and connecting with customers online.

Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as early as two months before school starts.