The seemingly instant popularity of the short-video platform TikTok took some marketers by surprise, and it has only continued to grow. While teenagers were initially viewed as the platform’s primary users and audience, and they certainly do spend a lot of time on it, TikTok’s reach has expanded dramatically.
Bush’s canned goods is leaning into user-generated content (or UGC) — the company’s next commercial will be made by a creator.
Known for its canned beans, Bush’s is currently running a film festival contest — aptly named Bush’s Beans Can Film Festival — which aims to get people to submit their own films about beans via their social channels with the hashtag #BushsCanFilmContest. The winning film will serve as the brand’s next ad; the winning creator will earn $50,000.
Let’s be honest, shall we? Most of us thought we’d be in a different—perhaps better—place at the start of 2022 when it came to the advancement of women in the workplace, particularly in light of the sacrifices mothers and other caretakers have made for their families during these challenging times.
Influencer marketing has been around for a long time, and it all started with mainstream celebrities and passionate bloggers. Companies got their message out through them, launching successful campaigns through these well-known people.
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore.
After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy. In fact, the value of the global influencer market is now worth a record $13.8 billion.
Sway Group, a leading influencer marketing and branded content agency, announces that it was selected by Chief Marketer in the “2022 Chief Marketer 200” for the third consecutive year. The (CM200) list is the world’s only editorial listing of best-in-class brand engagement and activation agencies across 11 categories and specialties serving the United States.
When it comes to the term “cancel culture,” PR pros might be tempted to steer clear of what’s become a loaded phrase.However, experts on a recent member call for the PR Daily Leadership Network made their point clear: Communicators can’t avoid the phenomenon of social media and “cancellation.”
Talking Influence chatted with Danielle Wiley, CEO, and Founder of directory listed agency, Sway Group, to find out more about what they offer and how you can get involved.
Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t quite get the smooth back-to-normal pandemic recovery we were hoping for, but as we collectively brace for the next normal, it’s a smart time to review the social media marketing lessons learned from another year like no other.
Corporate responsibility and brand values are playing a larger role in media buying, with 81% of surveyed brands and agency partners agreeing those qualities have wielded more influence on decision-making in 2021 versus recent years.
Sway Group, a leading influencer marketing and branded content agency, announces today that it was recognized by MarCom Awards for three recent influencer campaigns.