Marketers Experimenting with Reels are Figuring Out How to Drive Lower-Funnel Results Just like your eyebrows, TikTok and Reels are sisters, not twins. Case in point: The…Francesca BanducciMay 24, 2022
U.S. Warns Businesses to Prepare For Civil Unrest After Abortion Ruling Law enforcement organizations are warning corporate leaders about the risk of civil unrest, and perhaps…Francesca BanducciMay 18, 2022
The Ad World Reacts To Roe Vs. Wade News On May 2, the news that the Supreme Court had voted to strike down Roe…Francesca BanducciMay 17, 2022
3 Big Myths About NIL Influencer Marketing That Brands Need To Know NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted…Francesca BanducciMay 17, 2022
14 Key Elements To Inspire Social Media Users To Share Your Content Companies describe the many methods marketers employ to help prospects and customers first find, then…Francesca BanducciMay 17, 2022
14 Smart Tips To Help Marketers Navigate Influencer Partnerships Influencers have been used to reach target audiences for longer than many might imagine. While…Francesca BanducciMay 17, 2022
Adland’s Reaction to Musk’s $44bn Twitter Deal: ‘A Major Disruption to Its Ad Business’ Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn…Francesca BanducciApril 26, 2022
Brands Taking a Stand: Five Critical Tips for Getting it Right In the past, no one would have expected or even wanted a consumer brand to…Francesca BanducciApril 22, 2022
3 Reasons Why Social Media Influencers Complement Agency Work In 2022, global spending on influencer marketing is expected to grow to a whopping $16.4…Francesca BanducciApril 21, 2022
Creators Can’t Count on Brands to Stick With Them Through Pregnancy Stephanie Liu Hjelmeseth spent more than half a decade building her brand as a style…Francesca BanducciApril 20, 2022