Talking Influence Directory Q&A: Sway Group
Talking Influence chatted with Danielle Wiley, CEO, and Founder of directory listed agency, Sway Group, to find out more about what they offer and how you can get involved.
News
5 Big Social Media Marketing Lessons From 2021
Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t quite get the smooth back-to-normal pandemic recovery we were hoping for, but as we collectively brace for the next normal, it’s a smart time to review the social media marketing lessons learned from another year like no other.
81% of marketers see brand values gain influence over ad buying, study finds
Corporate responsibility and brand values are playing a larger role in media buying, with 81% of surveyed brands and agency partners agreeing those qualities have wielded more influence on decision-making in 2021 versus recent years.
Sway Group Brings Home Three MarCom Awards Across Verticals
Sway Group, a leading influencer marketing and branded content agency, announces today that it was recognized by MarCom Awards for three recent influencer campaigns.
Even Influencers Are Impacted By Supply Chain Shortages
Creators are still in demand even as brands’ marketing plans are in flux this holiday season
Johnson & Johnson Turn to Influencers for Help in Reaching Gen-Z Shoppers
The breakup of Johnson & Johnson will test the power of celebrity as its consumer business turns to influencers—not care providers—to pitch beauty and wellness products.
J&J is Betting That Breakup Will Help Brands Regain Influence
J&J breakup will test the power of celebrity as its consumer business turns to influencers — not care providers — to pitch beauty and wellness products.
Rebecca Camhi Joins Sway Group as Director of Client Services
Former UEG and Edelman exec to focus on delivering value across expanding client roster
15 Tips For Tackling Some Of The Most Interesting Agency Challenges
Ask any agency leader to tell you what you could learn from them about a challenge one of their clients came to them with, and they will likely have to spend a minute sorting through the myriad issues they’ve helped clients tackle to decide which was the most intriguing one that could offer other pros the most insight.
Revolving Door Roundup: Havas, Mojo Supermarket, Publicis and More
Christmas ads are in heavy rotation already, so even if you find tinsel distracting, you have no choice but to get in the mood for the holidays. Why not warm up to the season by reading about the latest agency new hires, promotions, client wins and product launches?
Sway Taps Marketing Veteran Camhi For Client Services Role
Influencer marketing and branded content agency Sway Group has tapped Rebecca Camhi for the new post of director of client services.
How to Find Influencers for Your Next Social Campaign
Just as copy and creative can make or break an advertising campaign, selecting the right people for an influencer marketing campaign can make or break the objectives you’ve set.