Let’s be honest, shall we? Most of us thought we’d be in a different—perhaps better—place at the start of 2022 when it came to the advancement of women in the workplace, particularly in light of the sacrifices mothers and other caretakers have made for their families during these challenging times.
Influencer marketing has been around for a long time, and it all started with mainstream celebrities and passionate bloggers. Companies got their message out through them, launching successful campaigns through these well-known people.
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore.
After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy. In fact, the value of the global influencer market is now worth a record $13.8 billion.
Sway Group, a leading influencer marketing and branded content agency, announces that it was selected by Chief Marketer in the “2022 Chief Marketer 200” for the third consecutive year. The (CM200) list is the world’s only editorial listing of best-in-class brand engagement and activation agencies across 11 categories and specialties serving the United States.
When it comes to the term “cancel culture,” PR pros might be tempted to steer clear of what’s become a loaded phrase.However, experts on a recent member call for the PR Daily Leadership Network made their point clear: Communicators can’t avoid the phenomenon of social media and “cancellation.”
Talking Influence chatted with Danielle Wiley, CEO, and Founder of directory listed agency, Sway Group, to find out more about what they offer and how you can get involved.
Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t quite get the smooth back-to-normal pandemic recovery we were hoping for, but as we collectively brace for the next normal, it’s a smart time to review the social media marketing lessons learned from another year like no other.
Corporate responsibility and brand values are playing a larger role in media buying, with 81% of surveyed brands and agency partners agreeing those qualities have wielded more influence on decision-making in 2021 versus recent years.
Sway Group, a leading influencer marketing and branded content agency, announces today that it was recognized by MarCom Awards for three recent influencer campaigns.
Creators are still in demand even as brands’ marketing plans are in flux this holiday season
The breakup of Johnson & Johnson will test the power of celebrity as its consumer business turns to influencers—not care providers—to pitch beauty and wellness products.