How To Counter Negative Publicity About Internal Company Issues Thanks to the speed at which news of internal problems at a company can spread…Tracie NallMarch 7, 2022
How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’ Abercrombie & Fitch is using TikTok to reintroduce the brand to millennial and Gen Z…Tracie NallFebruary 24, 2022
What Brands Should Know About Working With High-Profile Influencers Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach…Tracie NallFebruary 8, 2022
Less Damon, More D’Amelio? Super Bowl Ads May Increasingly Lean on Influencers We’re not quite there yet, but marketers see a future where brands opt for creators…Tracie NallFebruary 8, 2022
Want To Market On TikTok? 12 Top Tips For Businesses The seemingly instant popularity of the short-video platform TikTok took some marketers by surprise, and…Tracie NallFebruary 7, 2022
‘TikTok is where we see UGC work really hard for us’: Why Bush’s next ad will be creator-made Bush’s canned goods is leaning into user-generated content (or UGC) — the company’s next commercial…Tracie NallFebruary 3, 2022
Chief Marketer Market Like a Mother Award Let’s be honest, shall we? Most of us thought we’d be in a different—perhaps better—place…Tracie NallJanuary 31, 2022
10 Influencer Marketing Companies That Help Brands Succeed In a Digital World Influencer marketing has been around for a long time, and it all started with mainstream…Tracie NallJanuary 17, 2022
15 Top Trends That Will Impact Marketing In 2022 Marketing trends come and go, constantly evolving as brands strive to better leverage the latest…Tracie NallJanuary 14, 2022
6 Red-Hot Influencer Marketing Predictions For 2022 After another year like no other, it’s difficult to deny the increasing practicality of influencer…Tracie NallJanuary 11, 2022