Bush’s canned goods is leaning into user-generated content (or UGC) — the company’s next commercial will be made by a creator.
Known for its canned beans, Bush’s is currently running a film festival contest — aptly named Bush’s Beans Can Film Festival — which aims to get people to submit their own films about beans via their social channels with the hashtag #BushsCanFilmContest. The winning film will serve as the brand’s next ad; the winning creator will earn $50,000.
