Chief Marketer Selects Sway Group In Its Exclusive List Of Top Marketing Agencies Sway Group, a leading influencer marketing and branded content agency, announces that it was selected…Tracie NallJanuary 11, 2022
How PR pros and brand managers can counter ‘cancel culture’ with influencers When it comes to the term “cancel culture,” PR pros might be tempted to steer…Tracie NallDecember 20, 2021
Talking Influence Directory Q&A: Sway Group Talking Influence chatted with Danielle Wiley, CEO, and Founder of directory listed agency, Sway Group,…Tracie NallDecember 15, 2021
5 Big Social Media Marketing Lessons From 2021 Looking back on 2021, we can probably all agree on one thing: at least it’s…Tracie NallDecember 14, 2021
81% of marketers see brand values gain influence over ad buying, study finds Corporate responsibility and brand values are playing a larger role in media buying, with 81%…Tracie NallDecember 10, 2021
Sway Group Brings Home Three MarCom Awards Across Verticals Sway Group, a leading influencer marketing and branded content agency, announces today that it was…Tracie NallDecember 8, 2021
Even Influencers Are Impacted By Supply Chain Shortages Creators are still in demand even as brands' marketing plans are in flux this holiday…Tracie NallNovember 17, 2021
Johnson & Johnson Turn to Influencers for Help in Reaching Gen-Z Shoppers The breakup of Johnson & Johnson will test the power of celebrity as its consumer…Tracie NallNovember 16, 2021
J&J is Betting That Breakup Will Help Brands Regain Influence J&J breakup will test the power of celebrity as its consumer business turns to influencers…Tracie NallNovember 16, 2021
Rebecca Camhi Joins Sway Group as Director of Client Services Former UEG and Edelman exec to focus on delivering value across expanding client rosterTracie NallNovember 15, 2021