Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their brands as “content marketing.” Of course, consumers don’t always view these efforts as brands marketing to them, and if the content is valued by consumers, it can help the brands who posted it gain more exposure and build more credibility among target audiences.
Done well, the content brands share—writing, images, videos and other materials—online aren’t perceived as part of a ploy to gain their attention but rather as valuable resources or entertainment that they like, comment on and, ideally, share with others in their networks on various social platforms. To learn more about how to inspire users to share content, read on for insights from 14 Forbes Agency Council members into the key elements that make social media posts more likely to be shared.
