Marketing Briefing: Why Concerns of Influencer Marketing Oversaturation Are Overblown
According to experts, oversaturation concerns are understandable but overblown, Danielle Wiley explains why Sway Group is not overly concerned.
Digiday
Marketing Briefing: Why Influencers are Worried About Crossing the Actor’s Strike Picket Line
Amid the Sag-Aftra strike, Sway Group CEO Danielle Wiley offers perspective for influencers navigating through the chatter and confusion.
CreatorIQ Develops Metrics Showing the Return on Influencer Marketing
Founder & CEO, Danielle Wiley, agrees that CreatorIQ’s influencer metrics development in providing access to ROCs is an exciting transformation
What Shein’s Misstep Means for the Influencer Marketing Industry
Sway Group Founder and CEO, Danielle Wiley, comments on the influencer marketing industry following the fast-fashion giant, Shein, controversy.
More Brands Choose Boomer, Gen X Influencers, As ‘Older Audiences Can Be Just As Impactful’ As Young Ones
CEO and Founder of Sway Group, Danielle Wiley, weighs in on the potential of working with older influencers and reaching
Bud Light Uproar Exposes Need for Marketers to Manage Marketer Influencer Controversies
Danielle Wiley, CEO of Sway Group, advises on how to handle controversy during a campaign or partnership, amidst Bud Light’s
Why Real Estate Company Windermere is Adding Influencers to Its Marketing Mix and Spending Half of Its Ad Budget on Them
Danielle Wiley, founder, and CEO of Sway Group weighs in on why focusing on influencer marketing and streaming makes sense.
Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency
The focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it
House of Highlights’ Creator-led Content Triples Revenue
Bleacher Report’s social-first sports vertical House of Highlights is producing more creator-led content to establish more franchises and increase its
Why Hollister is Taking a Long-Term Partnership Approach to its Influencer Marketing on TikTok
Digiday – Hollister is shifting to extended partnerships over a one-off, pay-per-post model with TikTok creators to build trust with its core demographic, high schoolers.
How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’
Abercrombie & Fitch is using TikTok to reintroduce the brand to millennial and Gen Z consumers.
The 130-year-old brand is running a paid and organic ad strategy on the platform as well as working with TikTok creators to do so. The reintroduction follows Abercrombie & Fitch’s overall brand transformation in recent years as it has slowly shed its reputation of preppy exclusivity for early Aughts teenagers to become a more inclusive brand aimed at twentysomethings seeking fashionable basics.
‘TikTok is where we see UGC work really hard for us’: Why Bush’s next ad will be creator-made
Bush’s canned goods is leaning into user-generated content (or UGC) — the company’s next commercial will be made by a creator.
Known for its canned beans, Bush’s is currently running a film festival contest — aptly named Bush’s Beans Can Film Festival — which aims to get people to submit their own films about beans via their social channels with the hashtag #BushsCanFilmContest. The winning film will serve as the brand’s next ad; the winning creator will earn $50,000.