House of Highlights’ Creator-led Content Triples Revenue

Bleacher Report’s social-first sports vertical House of Highlights is producing more creator-led content to establish more franchises and increase its ad revenue. Since House of Highlights’ push into developing creator-led competition franchises and series on YouTube, TikTok and Instagram last year, revenue from branded content and HoH’s creator-led content has tripled from full-year 2021 compared to January-May 2022, according to Drew Muller, vp of House of Highlights.