Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer […]
Digiday
Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators
An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in
As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus
Brands’ influencer marketing requests for proposals (RFPs) are zeroing in on measurement and attribution as well as how influencer agencies
WTF is influencer allowlisting?
As the multi-billion dollar industry continues to grow and mature, advertisers have more tools in their tool belt whether that
Marketing Briefing: How marketers are using AI to help the vetting process for potential influencer partnerships
As influencer marketing grows in popularity, and marketers spend more time vetting potential influencer partnerships, some agencies and influencer marketing
Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships
Another ripple effect of influencer marketing continuing to mature: Marketers are spending more time vetting potential influencers and creators before
How Agencies Are Measuring Impact for Brands Beyond the Classic Core Metrics
As more data and channels become available, CEO Danielle Wiley comments on the evolution toward developing more metrics beyond a
Marketing Briefing: Why Concerns of Influencer Marketing Oversaturation Are Overblown
According to experts, oversaturation concerns are understandable but overblown, Danielle Wiley explains why Sway Group is not overly concerned.
Marketing Briefing: Why Influencers are Worried About Crossing the Actor’s Strike Picket Line
Amid the Sag-Aftra strike, Sway Group CEO Danielle Wiley offers perspective for influencers navigating through the chatter and confusion.
CreatorIQ Develops Metrics Showing the Return on Influencer Marketing
Founder & CEO, Danielle Wiley, agrees that CreatorIQ’s influencer metrics development in providing access to ROCs is an exciting transformation
What Shein’s Misstep Means for the Influencer Marketing Industry
Sway Group Founder and CEO, Danielle Wiley, comments on the influencer marketing industry following the fast-fashion giant, Shein, controversy.
More Brands Choose Boomer, Gen X Influencers, As ‘Older Audiences Can Be Just As Impactful’ As Young Ones
CEO and Founder of Sway Group, Danielle Wiley, weighs in on the potential of working with older influencers and reaching