Digiday

The creator economy is booming with brands chasing viral trends to monetize cultural moments online. In response, creators behind those […]

With President Biden dropping out and quickly backing Vice President Kamala Harris for the nomination ahead of the Democratic National

When a food influencer creates something new, it’s likely that the influencer will use more than one brand. Case in

As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to

Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.

As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer

An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in

Brands’ influencer marketing requests for proposals (RFPs) are zeroing in on measurement and attribution as well as how influencer agencies

As the multi-billion dollar industry continues to grow and mature, advertisers have more tools in their tool belt whether that

As influencer marketing grows in popularity, and marketers spend more time vetting potential influencer partnerships, some agencies and influencer marketing

Another ripple effect of influencer marketing continuing to mature: Marketers are spending more time vetting potential influencers and creators before

As more data and channels become available, CEO Danielle Wiley comments on the evolution toward developing more metrics beyond a