Social Media Marketing

With consumerism and over-consumption becoming quite popular topics on social media these days, creating authentic advertisements for a good or […]

If you’re familiar with marketing, then you’ve probably heard of brand marketing. It’s more than just a buzzword—it’s a crucial

We’ve seen countless social media platforms try an in-app feature. The most notable was Instagram, which quickly became a complaint

In the ever-evolving world of social media, platforms are constantly fighting for users’ attention. So it should come as no

If you’ve been keeping an eye on the latest trends, you’ve probably heard the buzz about Generation Alpha. Although these

Often overshadowed by the attention given to Baby Boomers and Millennials, Generation X (Gen X) — born between 1965 and

In the post-pandemic world, the pet market has experienced an unprecedented surge. As lockdowns and social distancing measures were enforced

If you’re in marketing, you understand that there is no one-size-fits-all marketing strategy — especially when targeting different generations. As

Although the marketing world has drastically changed over the last decade–with many companies opting to market to millennials and Gen-Z–it’s

If there’s a single type of content that is now officially king, it’s mobile-friendly short-form video. You’re probably thinking, “Great,

The rise in short-form video content has made audio an integral part of the social media experience. In fact, 88%

How long should your social media captions be? While we know how long social media captions are allowed to be,