Snap is undergoing a sweeping reorganization as it attempts to stabilize following several quarters of slowing growth. Danielle Wiley, CEO...

Connecting with millennials involves building the right kind of awareness for your brand. Founder and CEO of Sway Group, Danielle...

The focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it...

For brands that are beginning their planning for this year’s holiday season, here are five best-practice strategies for success in...

Walmart may launch a platform that will use social media influencers to help the retailer and its 100,000 third-party sellers...

TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. Members...

Regulated brands can still find great success with their social marketing and influencer strategies.  Here are three main takeaways for...

A candid LinkedIn post from HyperSocial CEO Braden Wallake talking about how upset he was after laying off two staffers...

Abercrombie & Fitch's new strategy is to try to bring back the generation that once loved it -- the brand...

From livestream events and viral TikToks to podcasts, echoes of radio’s heyday are seeping into marketing and advertising. Here are...

Brands that can creatively integrate the latest e-commerce trends into their outreach and operations may find it easier to adapt...

It’s clear that a lot of everyday Instagram users aren’t pleased with the platform trying to copy TikTok, but advertisers...

Sway Group's proprietary new platform allows influencers, brands, and agencies to easily collaborate, review and approve sponsored content across social...

Expert tips that will help managers maintain an open mind and evolve their mission to reflect the current climate and...

Today's guest on the OwnIt Podcast is Danielle Wiley of Sway Group. Danielle launched her agency in the middle of...