The Creator Marketing Complex is Unprepared for Deepfakes

By Angie Lee / February 13, 2023
Sway Group founder and CEO Danielle Wiley shares thoughts on deepfake technology and navigating brand safety with creator likeness misuse.
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More Perfect Marketing Ep.153- Modern Day Influencer Campaigns

By Angie Lee / February 2, 2023
Danielle Wiley, CEO of Sway Group joins More Perfect Marketing podcast host David Baer to chat about modern-day influencer marketing...
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4 Ways To Survive Social Media Chaos In 2023

By Angie Lee / February 1, 2023
Brands need a plan for navigating the 2023 social media environment, and CEO of Sway Group, Danielle Wiley, talks through...
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Social Media Trends to Watch for 2023

By Angie Lee / January 24, 2023
What hot influencer trends should you have on your radar? CEO of Sway Group, Danielle Wiley, shares her predictions for...
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Biggest Influencer Trends to Watch for in 2023

By Angie Lee / January 16, 2023
Marketing guru Danielle Wiley joins Good Day DC to talk about how the influencer market will impact consumers this year.
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15 Trends Agency Leaders Expect To Impact Their Work In 2023

By Angie Lee / January 15, 2023
Members of Forbes Agency Council, including Sway Group CEO, Danielle Wiley explore trends they expect to impact their work and...
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Here’s Why YouTube Shorts May Be a Brand’s Best Friend in 2023

By Angie Lee / January 3, 2023
CEO of Sway Group, Danielle Wiley, discusses three ways the relatively new offering and extension of YouTube's already powerful reach,...
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Why Super Bowl Ads Will Likely Bypass Influencers

By Angie Lee / January 3, 2023
Danielle Wiley, CEO, and founder of influencer marketing agency Sway Group discusses the trend of Brands using traditional celebs rather...
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Deion Sanders and the Importance of Branding for NIL Success, with Danielle Wiley

By Angie Lee / December 28, 2022
Danielle Wiley, the CEO, and founder of Sway Group dissects how athletes can better market themselves no matter the size...
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Sway Group Selected by Chief Marketer for Coveted “CM200”

By Angie Lee / December 15, 2022
Sway Group, a leading influencer marketing and branded content agency, was selected by Chief Marketer in the "2023 Chief Marketer 200" for...
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What Leaders Get Wrong About the Four-Day Workweek: Four Myths Holding You Back

By Angie Lee / December 12, 2022
For brands considering the possibility of moving to a four-day workweek, CEO of Sway Group, Danielle Wiley, looks at some...
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8 Reasons Why Shoppable Video May Boost a Company’s Awareness

By Angie Lee / December 7, 2022
Here, Fast Company Executive Board members explain the benefits and impact of real-time direct marketing through interactive shoppable videos on...
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6 Influencer Marketing Trends to Watch for in 2023

By Angie Lee / December 6, 2022
As an influencer agency CEO, Danielle Wiley shares her influencer marketing predictions for the year ahead. Here are six strategies...
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It’s Time to Reconsider Influencer Exclusivity Demands

By Angie Lee / November 16, 2022
By pushing exclusivity, brands may actually be hurting their own influencer marketing efforts- Danielle Wiley dives into the reasons why.
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Holiday Season 2022: Influencer Marketing Tips And Advice

By Angie Lee / November 11, 2022
Founder and CEO of Sway Group, Danielle Wiley dives into some best-practice influencer marketing tips for the 2022 holiday shopping...
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