By pushing exclusivity, brands may actually be hurting their own influencer marketing efforts- Danielle Wiley dives into the reasons why.

Founder and CEO of Sway Group, Danielle Wiley dives into some best-practice influencer marketing tips for the 2022 holiday shopping...

Sway Group CEO Danielle Wiley shares five effective strategies for marketing during tough times.

Brands can use these 15 last-minute tips from members of Forbes Agency Council to get some last-minute holiday marketing done.

Sway Group recently launched Evercare’s first TikTok campaign and was able to help drive brand engagement with upbeat, entertaining and...

Danielle Wiley, CEO of Sway Group joins Ashleigh Banfield on NewsNation to discuss the Kanye/Adidas disaster. They discussed the risks...

Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the...

Many companies are taking to social media for marketing and promoting sales. Danielle Wiley, CEO of Sway Group shares tips...

Danielle Wiley, Sway Group CEO joins GoodDay DC to talk about how one can use social media to save amid...

Make the most of your seasonal marketing campaigns. Members of Forbes Agency Council share their thoughts on how the holidays...

Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping...

Sway Group CEO Danielle Wiley weighs in with key strategies for generational marketing.

Members of Forbes Agency Council share some things that brands seeing low social engagement might be doing wrong.

Fast Company Executive Board members provide their best cost-effective ideas for recognizing employees for their excellent work.

Snap is undergoing a sweeping reorganization as it attempts to stabilize following several quarters of slowing growth. Danielle Wiley, CEO...