More Brands Choose Boomer, Gen X Influencers, As ‘Older Audiences Can Be Just As Impactful’ As Young Ones

By Dina Brounstein / April 24, 2023
CEO and Founder of Sway Group, Danielle Wiley, weighs in on the potential of working with older influencers and reaching...
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Creators Pretend To Be At Coachella—What It Means For Brands’ Influencer Event Strategies

By Dina Brounstein / April 19, 2023
Influencer marketers aren’t keen on creators lying to their audiences, saying it erodes trust. Danielle Wiley, CEO of Sway Group,...
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Damage Control: What Could Anheuser-Busch Have Done Differently?

By Dina Brounstein / April 19, 2023
Founder and CEO of Sway Group, Danielle Wiley, draws on her previous experience at the Edelman public relations agency and...
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Bud Light Uproar Exposes Need for Marketers to Manage Marketer Influencer Controversies

By Dina Brounstein / April 18, 2023
Danielle Wiley, CEO of Sway Group, advises on how to handle controversy during a campaign or partnership, amidst Bud Light's...
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18 Expert Tips For Creating A Successful B2B Podcast

By Dina Brounstein / April 18, 2023
CEO and Founder of Sway Group, Danielle Wiley, shares her advice for B2B podcasters to consider in order to create...
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Bud Light’s Dylan Mulvaney Partnership—Marketing Experts React to Controversy

By Angie Lee / April 11, 2023
While the controversy over Bud Light’s partnership with a trans influencer isn’t blowing over so easily, Danielle Wiley, CEO of...
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Here’s How To Overcome 3 Common Franchise Brand Challenges With Influencer Marketing

By Angie Lee / April 10, 2023
CEO of Sway Group Danielle Wiley dives into three of the most common challenges franchises face—and how partnering with the...
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Meta Moves And Implications For Influencer Marketing

By Angie Lee / April 6, 2023
Founder and CEO of Sway Group, Danielle Wiley shares the "skinny" on Meta's Branded Content tool changes and how it...
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15 Tips for Creating Content That Will Build Customer Loyalty

By Angie Lee / April 5, 2023
CEO of Sway Group Danielle Wiley, and other Fast Company Executive Board members offer their best tips for creating engaging,...
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Why Real Estate Company Windermere is Adding Influencers to Its Marketing Mix and Spending Half of Its Ad Budget on Them

By Angie Lee / April 2, 2023
Danielle Wiley, founder, and CEO of Sway Group weighs in on why focusing on influencer marketing and streaming makes sense.
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14 Ways to Engage Customers at a Pop-up Shop or Kiosk

By Angie Lee / March 29, 2023
Members of Fast Company Executive Board provide guidance on how companies can launch a successful pop-up shop or kiosk to...
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Agencies Weigh in on What to Do if a TikTok Ban Goes Through

By Angie Lee / March 28, 2023
With TikTok under the microscope and a potential US ban looming, industry leaders including Danielle Wiley share what they are...
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16 Ways To Engage Customers Using Text Alerts

By Angie Lee / March 17, 2023
Danielle Wiley, Sway Group CEO, and other members of Forbes Agency Council share clever ways for brands to engage customers...
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Key Lessons 15 Agency Pros Will Carry Throughout Their Careers

By Angie Lee / March 13, 2023
Members of the Forbes Agency Council share a significant lesson that has been key to their long-term success and has...
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Why Smaller Influencers Outshine Mega-Influencers In The Age Of Social Media

By Angie Lee / March 13, 2023
Sway Group's Founder and CEO, Danielle Wiley discusses the advantages and best-practice strategies for collaborating with smaller influencers.
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