More Brands Choose Boomer, Gen X Influencers, As ‘Older Audiences Can Be Just As Impactful’ As Young Ones
By Dina Brounstein / April 24, 2023
CEO and Founder of Sway Group, Danielle Wiley, weighs in on the potential of working with older influencers and reaching...
Read More
Creators Pretend To Be At Coachella—What It Means For Brands’ Influencer Event Strategies
By Dina Brounstein / April 19, 2023
Influencer marketers aren’t keen on creators lying to their audiences, saying it erodes trust. Danielle Wiley, CEO of Sway Group,...
Read More
Damage Control: What Could Anheuser-Busch Have Done Differently?
By Dina Brounstein / April 19, 2023
Founder and CEO of Sway Group, Danielle Wiley, draws on her previous experience at the Edelman public relations agency and...
Read More
Bud Light Uproar Exposes Need for Marketers to Manage Marketer Influencer Controversies
By Dina Brounstein / April 18, 2023
Danielle Wiley, CEO of Sway Group, advises on how to handle controversy during a campaign or partnership, amidst Bud Light's...
Read More
18 Expert Tips For Creating A Successful B2B Podcast
By Dina Brounstein / April 18, 2023
CEO and Founder of Sway Group, Danielle Wiley, shares her advice for B2B podcasters to consider in order to create...
Read More
Bud Light’s Dylan Mulvaney Partnership—Marketing Experts React to Controversy
By Angie Lee / April 11, 2023
While the controversy over Bud Light’s partnership with a trans influencer isn’t blowing over so easily, Danielle Wiley, CEO of...
Read More
Here’s How To Overcome 3 Common Franchise Brand Challenges With Influencer Marketing
By Angie Lee / April 10, 2023
CEO of Sway Group Danielle Wiley dives into three of the most common challenges franchises face—and how partnering with the...
Read More
Meta Moves And Implications For Influencer Marketing
By Angie Lee / April 6, 2023
Founder and CEO of Sway Group, Danielle Wiley shares the "skinny" on Meta's Branded Content tool changes and how it...
Read More
15 Tips for Creating Content That Will Build Customer Loyalty
By Angie Lee / April 5, 2023
CEO of Sway Group Danielle Wiley, and other Fast Company Executive Board members offer their best tips for creating engaging,...
Read More
Why Real Estate Company Windermere is Adding Influencers to Its Marketing Mix and Spending Half of Its Ad Budget on Them
By Angie Lee / April 2, 2023
Danielle Wiley, founder, and CEO of Sway Group weighs in on why focusing on influencer marketing and streaming makes sense.
Read More
14 Ways to Engage Customers at a Pop-up Shop or Kiosk
By Angie Lee / March 29, 2023
Members of Fast Company Executive Board provide guidance on how companies can launch a successful pop-up shop or kiosk to...
Read More
Agencies Weigh in on What to Do if a TikTok Ban Goes Through
By Angie Lee / March 28, 2023
With TikTok under the microscope and a potential US ban looming, industry leaders including Danielle Wiley share what they are...
Read More
16 Ways To Engage Customers Using Text Alerts
By Angie Lee / March 17, 2023
Danielle Wiley, Sway Group CEO, and other members of Forbes Agency Council share clever ways for brands to engage customers...
Read More
Key Lessons 15 Agency Pros Will Carry Throughout Their Careers
By Angie Lee / March 13, 2023
Members of the Forbes Agency Council share a significant lesson that has been key to their long-term success and has...
Read More
Why Smaller Influencers Outshine Mega-Influencers In The Age Of Social Media
By Angie Lee / March 13, 2023
Sway Group's Founder and CEO, Danielle Wiley discusses the advantages and best-practice strategies for collaborating with smaller influencers.
Read More