Amplify Trendjacking Efforts With Influencer Marketing
By Dina Brounstein / August 15, 2023
Sway Group Founder and CEO, Danielle Wiley explains ways to successfully sync influencer marketing campaigns with the latest trends and...
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Marketing Briefing: Why Concerns of Influencer Marketing Oversaturation Are Overblown
By Dina Brounstein / August 8, 2023
According to experts, oversaturation concerns are understandable but overblown, Danielle Wiley explains why Sway Group is not overly concerned.
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Marketing Briefing: Why Influencers are Worried About Crossing the Actor’s Strike Picket Line
By Dina Brounstein / July 25, 2023
Amid the Sag-Aftra strike, Sway Group CEO Danielle Wiley offers perspective for influencers navigating through the chatter and confusion.
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19 Unconventional Branded Social Media Accounts that Inspire Marketers
By Dina Brounstein / July 24, 2023
CEO Danielle Wiley reveals her favorite branded social account which offers inspiration to marketers, redefines the way brands engage with...
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14 Agency Pros Share the Risks that Digital Marketers Face in 2023
By Dina Brounstein / July 24, 2023
Forbes Council members share the biggest risks digital marketers face at this time, along with ways to prepare for them...
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19 Ways to Be More Confident in Your Role at Work
By Dina Brounstein / July 19, 2023
Danielle Wiley joins fellow panelists in sharing what lessons they’ve learned from overcoming patterns of previous self-doubt, and how they...
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Sway Group & Ergobaby to Co-Present at ANA Digital and Social Media Conference
By Dina Brounstein / July 18, 2023
Wiley and Soletti’s co-session will break down what brands need to know, tapping into culture and purpose, and advising on...
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CreatorIQ Develops Metrics Showing the Return on Influencer Marketing
By Dina Brounstein / July 13, 2023
Founder & CEO, Danielle Wiley, agrees that CreatorIQ's influencer metrics development in providing access to ROCs is an exciting transformation...
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15 Valuable Tips to Help Brands Turn Employees Into Company Advocates
By Dina Brounstein / July 11, 2023
CEO, Danielle Wiley, shares advice for companies to keep in mind as they work to turn employees into natural brand...
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The Case for Fee Transparency in Influencer Marketing
By Dina Brounstein / July 7, 2023
In this op-ed piece, Danielle Wiley suggests the importance of a collective shift in pricing model standards throughout the dynamic...
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How Commodity Brands Can Thrive With Social Media Influencers
By Dina Brounstein / July 5, 2023
Danielle Wiley dives into some of the reasons commodities should be capitalizing on the immense potential of influencer marketing.
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What Shein’s Misstep Means for the Influencer Marketing Industry
By Dina Brounstein / June 30, 2023
Sway Group Founder and CEO, Danielle Wiley, comments on the influencer marketing industry following the fast-fashion giant, Shein, controversy.
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16 Creative Ways to Leverage Unique Visuals in Campaigns and Online
By Dina Brounstein / June 21, 2023
Forbes Agency Council members share how businesses can harness innovative visual elements to create experiences that will captivate audiences and...
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20 Tactics Local Companies Can Use to Win Loyal Customers Upon Launch
By Dina Brounstein / June 20, 2023
CEO, Danielle Wiley, explains how partnering with local influencers can leverage exposure in the community and ensure success right out...
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Promoting Trust and Employee Engagement with Remote Teams: An Interview with Danielle Wiley, CEO, Sway Group
By Dina Brounstein / June 20, 2023
In this interview, Danielle provides her expert advice & firsthand experience in building trust and promoting employee engagement as the...
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