Sway Taps Marketing Veteran Camhi For Client Services Role

By Tracie Nall  /  November 12, 2021
Influencer marketing and branded content agency Sway Group has tapped Rebecca Camhi for the new post of director of client...
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How to Find Influencers for Your Next Social Campaign

By Tracie Nall  /  November 10, 2021
Just as copy and creative can make or break an advertising campaign, selecting the right people for an influencer marketing...
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Why Marketing’s Age-Old Sexism Problem is Easy to Fix

By Tracie Nall  /  November 10, 2021
A recent New York Times article summed it up perfectly: “Yes, Marketing is Still Sexist.” There is an audible sigh...
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Why Disturbing Disclosure Trends Could Ruin Influencer Marketing

By Tracie Nall  /  November 1, 2021
There’s a big problem with influencer marketing — and it’s not what you think. There are countless breathlessly buzzy articles...
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Revolving Door Roundup: Cheil, Droga5, Zulu Alpha Kilo and More

By Tracie Nall  /  October 29, 2021
The Squid Games and Ted Lasso track suit costumes should be roaming your streets and parties this weekend, mixed in...
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Sway Group Launches Student Athlete Recruitment Site After NCAA Modifies NIL Rules

By Tracie Nall  /  October 28, 2021
In June the National Collegiate Athletic Association voted to allow college athletes to earn money and otherwise benefit from their...
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Marketing Briefing: Why Influencers Could Help Market Around This Holiday’s Supply Chain Issues

By Tracie Nall  /  October 26, 2021
We already know that holiday ads are coming early this year — getting people to shop earlier due to supply...
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Sway Group Soars With 3rd Quarter Business Wins

By Tracie Nall  /  October 26, 2021
Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the...
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Sway Group Soars With 3rd Quarter Business Wins

By Tracie Nall  /  October 26, 2021
Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the...
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How Much Do Influencers Cost? Here’s How To Calculate Costs For Your Next Campaign

By Tracie Nall  /  October 21, 2021
The rise of influencer marketing over the years has led to social media personalities becoming high-demand marketing partners for today's...
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How Influencers Are Helping Cities Attract Remote Workers

By Tracie Nall  /  October 12, 2021
As working from home has become the norm, plenty of employees are no longer required to live where their company...
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Want To Partner With Micro-Influencers? 14 Key Things To Keep In Mind

By Tracie Nall  /  October 8, 2021
Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason...
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14 Instagram, TikTok And YouTube Influencers Brands Should Know

By Tracie Nall  /  September 29, 2021
It seems like every brand is on the hunt for influencers. And eager marketers are looking to strike more long-term...
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How To Use Influencers As Your Brand’s Secret Weapon For The Next Normal

By Tracie Nall  /  September 28, 2021
For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer...
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How The Ad Industry Really Measures Success In The Covid Age

By Tracie Nall  /  September 27, 2021
We are living in the age of Big Data. Getting a handle on the metrics that measure campaign success matters...
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