Nostalgia: A Secret Weapon for Influencer Marketing Success

By Dina Brounstein / June 6, 2023
Danielle Wiley discusses the power of nostalgia, sharing four ways it can outperform other content strategies in the world of...
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Bossing It: Digging Deep to Find Inner Resilience with Danielle Wiley

By Dina Brounstein / June 6, 2023
Sway Group founder and CEO shares on topics such as unexpected leadership, learning lessons from tough times, and enjoying the...
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13 Ways to Instill Your Brand’s Core Values Across All Channels

By Dina Brounstein / June 2, 2023
Members of Fast Company Executive Board provide guidance on how companies can ensure their core values are consistently being reflected...
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5 Simple Ways to Step Up Your Business’s TikTok Game

By Dina Brounstein / June 1, 2023
Founder and CEO, Danielle Wiley, joins fellow business experts in sharing first-hand tips for successful TikTok campaigns.
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Influencer Marketing in Turbulent Times: How to Thrive Amid Social and Political Challenges

By Dina Brounstein / June 1, 2023
Sway Group's CEO, Danielle Wiley shares five ways brands can collaborate effectively with influencers amid complex social and political environments.
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20 Life Lessons That Have Built Stronger Business Leaders

By Dina Brounstein / May 24, 2023
As part of an expert panel, CEO Danielle Wiley highlights her experience-driven advice about which crucial traits are the most...
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What 20 Agency Leaders Are Doing To Better Understand And Embrace AI

By Dina Brounstein / May 16, 2023
Sway Group CEO, Danielle Wiley, joins fellow agency leaders in discussing AI, detailing how she's getting hands-on experience with AI...
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Nobody Who Read Her Could Possibly Think a Mom Had No Inner Life

By Dina Brounstein / May 15, 2023
In an article about Heather Armstrong and the momfluencer world, Danielle Wiley shares about her own experience and knowledge as...
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Sway Group Selected by California Raisins for Innovative Yearlong Influencer Marketing Program

By Dina Brounstein / May 3, 2023
Sway Group will work with a diverse group of influencers to create engaging content that showcases the versatility, nutrition benefits,...
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Agency News You Need To Know This Week

By Dina Brounstein / May 3, 2023
California Raisins selected Influencer and branded content agency Sway Group as its lead agency to handle influencer marketing, following a...
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Personal Influencer Connections Vs. For You Page Viral Moments

By Dina Brounstein / May 3, 2023
CEO and Founder of Sway Group, Danielle Wiley, gives an insider view on the For You Page (FYP), highlighting the...
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Press Release: Sway Group Selected by California Raisins for Innovative Yearlong Influencer Marketing Program

By Dina Brounstein / May 3, 2023
Sway Group, a leading full-service influencer marketing, and branded content agency, announces that it has been selected after a formal...
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California Raisins Picks Sway Group to Lead Influencer Marketing

By Dina Brounstein / April 26, 2023
California Raisins is stepping up on Instagram and TikTok and has appointed Sway Group as its leading influencer agency for...
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15 Top Tips For Creating Platform – And Creator – First Campaign Strategies

By Dina Brounstein / April 24, 2023
Danielle Wiley, CEO of Sway Group, joins fellow Forbes Agency Council members in sharing their best tips for creating a...
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More Brands Choose Boomer, Gen X Influencers, As ‘Older Audiences Can Be Just As Impactful’ As Young Ones

By Dina Brounstein / April 24, 2023
CEO and Founder of Sway Group, Danielle Wiley, weighs in on the potential of working with older influencers and reaching...
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