Influencer marketing has been around for a long time, and it all started with mainstream celebrities and passionate bloggers. Companies...

Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts...

After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy....

Sway Group, a leading influencer marketing and branded content agency, announces that it was selected by Chief Marketer in the...

When it comes to the term “cancel culture,” PR pros might be tempted to steer clear of what’s become a...

Talking Influence chatted with Danielle Wiley, CEO, and Founder of directory listed agency, Sway Group, to find out more about...

Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t...

Corporate responsibility and brand values are playing a larger role in media buying, with 81% of surveyed brands and agency...

Sway Group, a leading influencer marketing and branded content agency, announces today that it was recognized by MarCom Awards for...

Creators are still in demand even as brands' marketing plans are in flux this holiday season

The breakup of Johnson & Johnson will test the power of celebrity as its consumer business turns to influencers—not care...

J&J breakup will test the power of celebrity as its consumer business turns to influencers -- not care providers --...

Former UEG and Edelman exec to focus on delivering value across expanding client roster

Ask any agency leader to tell you what you could learn from them about a challenge one of their clients...

Christmas ads are in heavy rotation already, so even if you find tinsel distracting, you have no choice but to...