10 Influencer Marketing Companies That Help Brands Succeed In a Digital World

By Tracie Nall  /  January 17, 2022
Influencer marketing has been around for a long time, and it all started with mainstream celebrities and passionate bloggers. Companies...
Read More

15 Top Trends That Will Impact Marketing In 2022

By Tracie Nall  /  January 14, 2022
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts...
Read More

6 Red-Hot Influencer Marketing Predictions For 2022

By Tracie Nall  /  January 11, 2022
After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy....
Read More

Chief Marketer Selects Sway Group In Its Exclusive List Of Top Marketing Agencies

By Tracie Nall  /  January 11, 2022
Sway Group, a leading influencer marketing and branded content agency, announces that it was selected by Chief Marketer in the...
Read More

How PR pros and brand managers can counter ‘cancel culture’ with influencers

By Tracie Nall  /  December 20, 2021
When it comes to the term “cancel culture,” PR pros might be tempted to steer clear of what’s become a...
Read More

Talking Influence Directory Q&A: Sway Group

By Tracie Nall  /  December 15, 2021
Talking Influence chatted with Danielle Wiley, CEO, and Founder of directory listed agency, Sway Group, to find out more about...
Read More

5 Big Social Media Marketing Lessons From 2021

By Tracie Nall  /  December 14, 2021
Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t...
Read More

81% of marketers see brand values gain influence over ad buying, study finds

By Tracie Nall  /  December 10, 2021
Corporate responsibility and brand values are playing a larger role in media buying, with 81% of surveyed brands and agency...
Read More

Sway Group Brings Home Three MarCom Awards Across Verticals

By Tracie Nall  /  December 8, 2021
Sway Group, a leading influencer marketing and branded content agency, announces today that it was recognized by MarCom Awards for...
Read More

Even Influencers Are Impacted By Supply Chain Shortages

By Tracie Nall  /  November 17, 2021
Creators are still in demand even as brands' marketing plans are in flux this holiday season
Read More

Johnson & Johnson Turn to Influencers for Help in Reaching Gen-Z Shoppers

By Tracie Nall  /  November 16, 2021
The breakup of Johnson & Johnson will test the power of celebrity as its consumer business turns to influencers—not care...
Read More

J&J is Betting That Breakup Will Help Brands Regain Influence

By Tracie Nall  /  November 16, 2021
J&J breakup will test the power of celebrity as its consumer business turns to influencers -- not care providers --...
Read More

Rebecca Camhi Joins Sway Group as Director of Client Services

By Tracie Nall  /  November 15, 2021
Former UEG and Edelman exec to focus on delivering value across expanding client roster
Read More

15 Tips For Tackling Some Of The Most Interesting Agency Challenges

By Tracie Nall  /  November 12, 2021
Ask any agency leader to tell you what you could learn from them about a challenge one of their clients...
Read More

Revolving Door Roundup: Havas, Mojo Supermarket, Publicis and More

By Tracie Nall  /  November 12, 2021
Christmas ads are in heavy rotation already, so even if you find tinsel distracting, you have no choice but to...
Read More