Marketing Briefing: Why Concerns of Influencer Marketing Oversaturation Are Overblown

By Dina Brounstein / August 8, 2023
According to experts, oversaturation concerns are understandable but overblown, Danielle Wiley explains why Sway Group is not overly concerned.
Read More

Marketing Briefing: Why Influencers are Worried About Crossing the Actor’s Strike Picket Line

By Dina Brounstein / July 25, 2023
Amid the Sag-Aftra strike, Sway Group CEO Danielle Wiley offers perspective for influencers navigating through the chatter and confusion.
Read More

19 Unconventional Branded Social Media Accounts that Inspire Marketers

By Dina Brounstein / July 24, 2023
CEO Danielle Wiley reveals her favorite branded social account which offers inspiration to marketers, redefines the way brands engage with...
Read More

14 Agency Pros Share the Risks that Digital Marketers Face in 2023

By Dina Brounstein / July 24, 2023
Forbes Council members share the biggest risks digital marketers face at this time, along with ways to prepare for them...
Read More

19 Ways to Be More Confident in Your Role at Work

By Dina Brounstein / July 19, 2023
Danielle Wiley joins fellow panelists in sharing what lessons they’ve learned from overcoming patterns of previous self-doubt, and how they...
Read More

Sway Group & Ergobaby to Co-Present at ANA Digital and Social Media Conference

By Dina Brounstein / July 18, 2023
Wiley and Soletti’s co-session will break down what brands need to know, tapping into culture and purpose, and advising on...
Read More

CreatorIQ Develops Metrics Showing the Return on Influencer Marketing

By Dina Brounstein / July 13, 2023
Founder & CEO, Danielle Wiley, agrees that CreatorIQ's influencer metrics development in providing access to ROCs is an exciting transformation...
Read More

15 Valuable Tips to Help Brands Turn Employees Into Company Advocates

By Dina Brounstein / July 11, 2023
CEO, Danielle Wiley, shares advice for companies to keep in mind as they work to turn employees into natural brand...
Read More

The Case for Fee Transparency in Influencer Marketing

By Dina Brounstein / July 7, 2023
In this op-ed piece, Danielle Wiley suggests the importance of a collective shift in pricing model standards throughout the dynamic...
Read More

How Commodity Brands Can Thrive With Social Media Influencers

By Dina Brounstein / July 5, 2023
Danielle Wiley dives into some of the reasons commodities should be capitalizing on the immense potential of influencer marketing.
Read More

What Shein’s Misstep Means for the Influencer Marketing Industry

By Dina Brounstein / June 30, 2023
Sway Group Founder and CEO, Danielle Wiley, comments on the influencer marketing industry following the fast-fashion giant, Shein, controversy.
Read More

16 Creative Ways to Leverage Unique Visuals in Campaigns and Online

By Dina Brounstein / June 21, 2023
Forbes Agency Council members share how businesses can harness innovative visual elements to create experiences that will captivate audiences and...
Read More

20 Tactics Local Companies Can Use to Win Loyal Customers Upon Launch

By Dina Brounstein / June 20, 2023
CEO, Danielle Wiley, explains how partnering with local influencers can leverage exposure in the community and ensure success right out...
Read More

Promoting Trust and Employee Engagement with Remote Teams: An Interview with Danielle Wiley, CEO, Sway Group

By Dina Brounstein / June 20, 2023
In this interview, Danielle provides her expert advice & firsthand experience in building trust and promoting employee engagement as the...
Read More

Key Lessons 15 Agency Pros Will Carry Throughout Their Careers

By Dina Brounstein / June 12, 2023
Forbes Agency Council members share creative social commerce ideas brands can leverage to captivate their audience, enhance customer engagement, and...
Read More